Brand Tone

Enthusiastic, upbeat, benefit-oriented, reassuring, aspirational but accessible, personable

Brand Values

• •Self-Care and Confidence
• •Convenience and Efficiency
• •Quality and Results
• •Customer Satisfaction
• •Positivity

Best Practices

• •Use enthusiastic and upbeat language, but avoid being overly informal or unprofessional.
• •Focus on the benefits customers will receive from using the products.
• •Clearly communicate guarantees, shipping policies, and customer support options.
• •Maintain an aspirational tone while emphasizing accessibility and ease of use.
• •Incorporate customer testimonials and positive reviews to build trust and credibility.

Social Perception

A brand that offers high-quality, effective beauty products that are easy to use at home, backed by excellent customer service and a strong commitment to customer satisfaction.

Copy Examples

• •Here at Get Lit Glam we deliver the best products to make sure you are always LIT!
• •Effortless Styling Anytime, Anywhere
• •Cleansing and Detoxification Bliss
• •We want you looking your best all day, everyday!
• •I contacted them though email and they resolved my issue straight away with no problems.