Brand Tone

Supportive and Encouraging, Professional yet Accessible, Results-Oriented and Confident, Helpful and Guiding, Value-Driven

Brand Values

• •Customer Success
• •Quality and Professionalism
• •Ease of Use and Accessibility
• •Empowerment and Confidence
• •Support and Personal Touch
• •Time-Saving

Best Practices

• •Focus on the User's Goal: Always frame copy around how Get Landed helps the user achieve their primary objective: getting a job. Use aspirational yet achievable language.
• •Emphasize Support and Ease: Consistently highlight the ease of use of the templates and the availability of personal support. This reinforces the brand's helpful and accessible nature.
• •Show, Don't Just Tell, Professionalism: Use clear, concise, and error-free language. Mention that templates are "professionally designed" or "created by a resume writer" to underscore quality.
• •Incorporate Proof and Results: Weave in statistics (like "100,000+ happy customers" or "5600 five-star reviews") and snippets of positive testimonials to build trust and demonstrate effectiveness.
• •Maintain a Positive and Encouraging Voice: Job searching can be stressful. Use uplifting and motivating language to inspire confidence in users. Avoid overly technical jargon unless explaining a benefit (like "ATS-friendly").

Social Perception

Highly Positive Customer Perception, Trustworthy and Reliable, Effective, Aesthetic Appeal, Limited Broader Public Awareness

Copy Examples

• •Headline: Stop Dreaming, Start Landing. Your Next Career Move Begins with a Resume That Opens Doors. Body: Feeling stuck with a resume that doesn’t get noticed? Our professionally designed, easy-to-edit templates, complete with a 50+ page expert guide, give you the confidence and the edge to finally land that interview. Let's get you landed!
• •Social Media Post: Job searching is tough enough. Your resume shouldn't be. ✨ Create a standout, ATS-friendly resume in minutes with our templates and free guide. Thousands have already landed their dream jobs – you’re next! #GetLanded #ResumeSuccess #CareerGoals
• •Email Subject: Ready for More Interviews? Your Resume Makeover Awaits. Body: Imagine sending out your resume and actually getting responses. With Get Landed templates, it's not just possible, it's what our customers experience. Professional, easy-to-use, and backed by expert advice. Invest in your future today.
• •Website Banner: Don't Just Apply. Get Noticed. Get Hired. Get Landed. Body: Our best-selling resume templates are designed by a resume writer to help you stand out from the crowd. Plus, get our exclusive 50+ page guide FREE with any purchase.
• •Testimonial Highlight: "This is the single best professional investment I have ever made. I get tons of compliments on my resume design and have landed three interviews since switching to this template!" - Happy Customer Our Promise: We provide the tools and support, you bring the ambition. Together, let's get you landed.