Brand Tone

Empowering, Fun, Expert, Community-Oriented, Supportive

Brand Values

• •Whole Child Development: Brain, Physical, and Character Development.
• •Confidence Building: Helping kids become more confident and believe in themselves.
• •Resilience and Mental Toughness: Equipping kids with skills to overcome challenges.
• •Parental Partnership and Empowerment: Providing tools and resources for parents to support their child's development.
• •Fun and Engagement: Learning through play in a way that is enjoyable and motivating for children.
• •Professionalism and Expertise: Curriculum developed by child development specialists and classes led by certified coaches.
• •Creating Impact and Meaningful Change: Aiming to help kids "win at life" and improve their world.
• •Community: Fostering a supportive network for children and parents.

Best Practices

• •Emphasize Empowerment and Confidence: Frame activities and benefits around building a child's belief in their own abilities ("I am strong, I am brave, I can do this!").
• •Subtly Weave in Expertise: While keeping the tone fun, mention the "science-based," "expert-designed," or "developmentally appropriate" aspects to build trust and credibility.
• •Speak to Both Child and Parent: Use language that resonates with a child's desire for fun and a parent's desire for developmental benefits and a supportive environment.
• •Maintain an Encouraging and Supportive Voice: Mirror the voice of a KidStrong coach – approachable, understanding, and genuinely excited about each child's potential and progress.
• •Address concerns openly: Acknowledge location-specific issues and highlight efforts to improve customer service, communication, billing, or app functionality.

Social Perception

Positive impact on child development, Effective and Engaging Program, Valued by Parents, Growing Brand with Strong Recognition

Copy Examples

• •Unlock your child's superpowers!
• •If it's not fun, it's not KidStrong.
• •I am STRONG, I am BRAVE, I can DO THIS!
• •Science-backed curriculum for whole child development.
• •Join our community and empower your child to win at life!