Brand Tone

Informative, Health-Conscious, Passionate, Forward-Looking, Community-Oriented, Reassuring, Trust-Seeking, Direct, and Empathetic

Brand Values

• •Health and Well-being
• •Quality and Purity
• •Natural and Sustainable
• •Innovation and Future Belief
• •Customer Focus
• •Transparency

Best Practices

• •Back up statements with facts where possible (e.g., lab testing).
• •Emphasize Benefits, Not Just Features: Focus on how the products help customers achieve a state of well-being (e.g., "rediscover your calm," "support your journey to mindfulness") rather than just listing ingredients.
• •Use Empathetic and Relatable Language: Acknowledge the everyday stresses and challenges your audience might face, positioning your products as supportive solutions.
• •Maintain transparency by highlighting lab testing and product origins.
• •Highlight the sustainable and natural aspects of your products to appeal to environmentally conscious customers.

Social Perception

A legitimate and trustworthy German start-up offering high-quality, lab-tested hemp products with a focus on health and well-being. Overcome potential skepticism associated with myshopify.com domains by emphasizing transparency and quality assurance.

Copy Examples

• •Discover inner balance with our premium CBD oils, crafted to ease the stresses of modern life.
• •Experience the natural power of hemp. Our products are sustainably sourced and rigorously tested for quality.
• •Unlock your potential for well-being. Explore our range of hemp-based solutions for enhanced calm and focus.
• •Join our community in embracing the future of cannabis. We're dedicated to providing the best hemp products for your journey.
• •Find your calm amidst the chaos. Our CBD sprays offer a convenient way to support your everyday mindfulness.