Brand Tone

Energetic, authentic, and science-backed. The tone should be motivational and empowering, while also conveying expertise and trustworthiness in sports nutrition.

Brand Values

• •Performance
• •Authenticity
• •Science
• •Community
• •Quality

Best Practices

• •Use active voice and action-oriented language to convey energy and effectiveness.
• •Incorporate relevant sports and fitness terminology to resonate with the target audience.
• •Maintain a balance between informative content about product benefits and an engaging, motivational tone.
• •Highlight the science-backed research and quality ingredients to build trust and credibility.
• •Encourage user-generated content and community engagement to foster a sense of belonging and shared passion.

Social Perception

Gnarly Nutrition aims to be perceived as a trusted and effective brand for athletes and fitness enthusiasts. The brand should be seen as knowledgeable and reliable, providing high-quality, science-backed supplements that enhance performance and support overall well-being. The desired image is one of a supportive community that inspires and empowers individuals to achieve their goals.

Copy Examples

• •Fuel Your Ascent: Gnarly Nutrition for Peak Performance
• •Scientifically Formulated, Athlete Approved: Experience the Gnarly Difference
• •Unleash Your Potential: The Ultimate Sports Nutrition Guide
• •Train Harder, Recover Faster: Gnarly Nutrition Has You Covered
• •Join the Gnarly Community: Share Your Fitness Journey