Brand Tone

Enthusiastic, Passionate, Creative, Stylish, Confident, Playful, Community-Oriented

Brand Values

• •Self-Expression & Individuality
• •Passion for Sneaker Culture
• •Creativity & Design
• •Confidence
• •Quality

Best Practices

• •Focus on the Feeling: Emphasize the confidence, style, and satisfaction that comes from a well-coordinated outfit, echoing the brand's core message of 'that feeling you get when you KNOW you're fresh!!!'
• •Maintain a Consistent Brand Story: Regularly weave in the brand's origin and passion for sneaker culture in 'About Us' sections, social media bios, and occasionally in campaign messaging to reinforce authenticity and connection.
• •Showcase the apparel with sneakers: Highlight how your apparel complements different sneaker styles.
• •Engage with the sneaker community: Participate in relevant conversations and events on social media.
• •Use high-quality visuals: Showcase your apparel in visually appealing photos and videos.

Social Perception

A brand known for providing high-quality, stylish apparel that perfectly complements sneaker culture, fostering a community of self-expression and confidence.

Copy Examples

• •Get Fresh Soon: Your go-to for the freshest fits to match your kicks!
• •Level up your sneaker game with our premium tees, tanks, and sweatshirts.
• •That feeling when your fit is as fresh as your sneakers? We got you.
• •Designed by sneakerheads, for sneakerheads.
• •Express yourself. Complete your look. Get Fresh Soon.