Brand Tone

Friendly and Approachable, Helpful and Caring, Comfort-Focused and Relaxed, Positive and Enthusiastic, Relatable and Inclusive

Brand Values

• •Comfort and Ergonomics
• •Convenience and Versatility
• •Quality and Thoughtful Design
• •Innovation
• •Customer Delight
• •Social Responsibility
• •Empowerment

Best Practices

• •Prioritize 'Comfort' and 'Ease': Ensure these concepts are woven into most communications. Use words like 'relax,' 'unwind,' 'effortless,' 'cozy.'
• •Maintain a Friendly, Conversational Voice: Address the audience directly (using 'you' and 'your'). Keep sentences relatively simple and avoid overly technical jargon.
• •Highlight Problem/Solution: Consistently remind the audience of the discomfort Flippy solves (neck strain, tired hands) and position Flippy as the ideal solution.
• •Show, Don't Just Tell, Versatility: Use visuals and descriptions that showcase Flippy in diverse real-life scenarios and with various devices.
• •Incorporate the 'Feel-Good' Factor: Regularly mention the 'Flip It Forward' initiative and the brand being women-run to connect with customers on shared values. This adds a layer of warmth and purpose beyond just the product's functionality.

Social Perception

Highly Positive, Problem-Solver, Versatile and Widely Applicable, Good Value (for most), Trustworthy

Copy Examples

• •Headline: Stop the Strain, Start the Flippy! Enjoy hands-free comfort at the perfect angle. Body: Tired of aching necks and tired arms from holding your tablet? The Flippy tablet pillow is here to rescue your relaxation time! Designed with three perfect viewing angles, it’s your go-to for binge-watching, reading, or video-chatting in total comfort.
• •Social Media Post (Image: Person relaxing on a couch with a Flippy and tablet): Weekend plans: Unwind and Flippy. 🛋️📖 What are you reading or watching on your Flippy today? Share your comfy setups! #GetFlippy #TabletPillow #ComfortReading #RelaxationMode
• •Product Page Snippet: More than just a pillow, it’s your personal comfort companion. Lightweight, sturdy, and oh-so-soft, the Flippy holds your tablet, e-reader, or book just right. Plus, every Flippy helps a child read thanks to our Flip It Forward promise!
• •Email Subject Line: Finally! Read, Watch & Browse Without the Aches. Email Body Snippet: Imagine hours of comfortable screen time, whether you're catching up on emails in bed or following a recipe in the kitchen. The Flippy makes it possible. Discover the difference a multi-angle tablet pillow can make.
• •Ad Copy (Short & Punchy): Flippy: 3 Angles. Zero Aches. Ultimate Comfort. Perfect for iPads, Kindles, books & more. Get yours and #FlipForComfort!