Brand Tone

motivational, direct, and energetic

Brand Values

• •Convenience
• •Health & Fitness
• •Quality and Flavor
• •Results-Oriented
• •Value

Best Practices

• •Use Action-Oriented & Energetic Language: Incorporate strong verbs and an energetic tone. Words like "fuel," "unleash," "crush," "conquer," and "achieve" align with the "Beast" identity.
• •Lead with the Benefit: Always focus on what the customer gains: more time, less stress, better results, and great taste. Frame the service as a solution to their problems.
• •Keep it Simple and Direct: Avoid overly complicated jargon. The messaging should be clear, concise, and easy to understand, with a straightforward call-to-action.
• •Embrace the Bilingual Context: Continue using a natural mix of English and Spanish in social media captions to connect authentically with the local Puerto Rican audience.
• •Let the Visuals and Copy Work Together: Ensure the copy complements the high-quality images. If the photo shows a vibrant, fresh meal, the copy should reinforce its flavor, freshness, and the healthy energy it provides.

Social Perception

The public and customer perception of Get Beast Meals is largely positive. Customers view it as a reliable and high-quality service that delivers on its promises of taste and convenience. The brand is perceived as an effective tool for people with specific fitness goals and those who lack the time to cook healthy meals themselves. The strong visual presentation on social media contributes to a perception of quality and freshness.

Copy Examples

• •Fuel your hustle, crush your goals. 💥 Your beast mode is just one meal away. No shopping, no cooking, no cleanup. Just 100% flavor and results. Tap the link in bio to order this week's menu! #GetBeastMeals #MealPrepPR #EatCleanTrainMean
• •Too Busy to Cook? We Get It. Stop trading your health for your career. Get delicious, chef-prepared meals delivered right to you. Perfect for your lunch break or after a long day. Save time, eat well, and feel unstoppable. Order your 5-meal pack for just $38.99!
• •UNLEASH YOUR POTENTIAL. Deliciously healthy meals designed for your performance. Your goals are our mission. Order Now.
• •Save $10 and conquer your week! Your Beast Meals are ready.
• •Get Beast Meals PR - Healthy Meal Prep. Achieve your fitness goals. Fresh, delicious, ready-to-eat meals delivered. Order today and save on your first week!