Tono de Marca

inspirational, casual, and adventurous

Valores de Marca

• •Wanderlust
• •Authenticity
• •Sustainability & Quality
• •Community
• •Joy and Freedom

Mejores Prácticas

• •Maintain the Wanderlust Core: Every piece of copy should tie back to travel, adventure, and freedom.
• •Use a Mix of German and English: Incorporate aspirational English phrases alongside German for a modern, international tone.
• •Tell a Story: Go beyond features; tell the story behind products or the feelings they evoke.
• •Foster Community with Inclusive Language: Use phrases that create a sense of belonging and shared identity.
• •Leverage Influencer Content: Repurpose influencer content and testimonials for authenticity and social proof.

Percepción Social

Trendy, authentic, and endorsed by trusted travel influencers, with products seen as accessories to an adventurous lifestyle. Generally positive or neutral reception.

Ejemplos de Copy

• •Handmade in Bali, designed for your next adventure. Our new 'Sunset Shell' necklace isn't just an accessory, it's a memory of a perfect day by the sea. Where will you take yours? #InspiredByWanderlust
• •Dreaming of Costa Rica? We've bottled the 'Pura Vida' spirit for you. Swipe to see a sneak peek of our ultimate travel guide, packed with insider tips for the modern explorer. Link in bio to start your journey. #DesignedForTravelAddicts
• •Your uniform for a life less ordinary. Our organic cotton tees are made for chasing horizons and making memories. Because life should be a big vacation. #GetAwayClub
• •Your next getaway is calling... And we've got the gear to match. Explore our new arrivals, inspired by the sun, sea, and soul of travel.
• •The Wanderlust Sale is ON! Fuel your travel dreams with 20% off our entire collection. It's time to make your next escape a reality. #JoinTheClub