Brand Tone

Enthusiastic & Passionate, Expert & Informative, Customer-Centric & Supportive, Community-Focused, Aspirational & Performance-Oriented, Approachable & Modern

Brand Values

• •Quality without Compromise
• •Exceptional Customer Care/Service
• •Honesty & Integrity
• •Innovation
• •Community & Social Responsibility
• •Passion for Pickleball
• •Accessibility & Inclusivity

Best Practices

• •Speak the Language of Pickleball: Consistently use terminology and references that resonate with pickleball players (e.g., "dinks," "drops," "kitchen," "rally," "reach your eleven"). This demonstrates authenticity and expertise.
• •Maintain Enthusiasm and Passion: Let the genuine love for the sport shine through in all communications. Use energetic and positive language. This aligns with the brand's core identity as a "passion-driven hub."
• •Balance Expertise with Approachability: While showcasing expert knowledge (e.g., about paddle technology, materials), ensure the information is presented in an understandable and accessible way for players of all levels. Avoid overly technical jargon without explanation.
• •Emphasize Community and Connection: Regularly highlight involvement in local events, share user-generated content (with permission), and foster interaction on social media posts. This reinforces the "community-focused" value.
• •Focus on Player Benefit and Aspiration: Frame product descriptions and content around how Get2Eleven helps players improve their game, enjoy the sport more, and achieve their "eleven" (i.e., their winning potential).

Social Perception

Trusted Resource, Community Builder, Provider of Quality & Variety, Customer-Focused, Innovative & Forward-Thinking, Growing Authority

Copy Examples

• •Headline (Website/Social Media): Elevate Your Game. Reach Your Eleven. Body: At Get2Eleven, we're more than just a store; we're your dedicated partner on the pickleball court. Discover top-tier paddles, performance apparel, and all the gear you need to dominate every match. Passionate players trust us – find out why. #Get2Eleven #PickleballPassion #ElevateYourGame
• •Instagram Post (Product Spotlight - e.g., New Paddle): Image: Dynamic shot of the new paddle. Caption: Unleash precision and power with the NEW [Paddle Name]! Engineered for champions and designed for players who demand the best. Ready to feel the difference? Tap to shop and get to *your* eleven. #Pickleball #NewGear #PaddlePower #Get2Eleven #[BrandName]
• •TikTok Video Concept (Educational/Engaging): Visual: Quick cuts showing different paddle types (control, power, hybrid) with text overlays of key benefits. Voiceover/Text: "Control? Power? All-around? 🤔 Find YOUR perfect paddle match at Get2Eleven! Our experts break down the tech so you can focus on the win. #PickleballTips #Get2Eleven #PaddleExperts #PickleballGear"
• •Facebook Post (Community Focus/Event): Image: Photo from a local pickleball event or of the Get2Eleven store/demo wall. Caption: What a rally! Great seeing so many passionate players at the [Event Name]/our demo day! At Get2Eleven, we're proud to be part of the SoCal pickleball community. Tag a friend you'd dominate the court with! 👇 #PickleballCommunity #Get2ElevenFamily #SupportLocalPickleball #SouthernCaliforniaPickleball
• •Promotional Email Subject: Ready to Score Big? Your Next Pickleball Upgrade Awaits! Body: Hi [Customer Name], Don't just play, *excel*. Get2Eleven brings you the latest in pickleball innovation, from game-changing paddles to performance-enhancing apparel. Plus, with our Pickleball Blue Book, you can trade in your old paddle and save on your next champion-level gear! Shop now and get ready to reach your eleven! [Link to Shop] [Link to Pickleball Blue Book]