Brand Tone

Whimsical, Artistic, and Personal. It combines whimsy, artistry, and heartfelt storytelling to create a magical, intimate, joyful, and playful voice that aims to be a 'bright spot in your day'.

Brand Values

• •Artistic Originality and Storytelling: Unique, hand-illustrated designs with a focus on individual soul and purpose.
• •High-Quality, Lasting Craftsmanship: Products are 'Collector-Worthy' and 'meant to last a lifetime', positioning the brand in affordable luxury.
• •Conscious and Ethical Production: 'Women-Owned' and 'Thoughtfully made', using sustainable materials like cellulose acetate, and donating to environmental/animal welfare organizations.
• •Cultural Heritage: Rooted in the founder's background (California-based, born in Mexico City), informing the unique aesthetic and adding authenticity.

Best Practices

• •Lead with the 'Why': Always frame your copy around the story, the inspiration, or the feeling behind the product, rather than just stating availability.
• •Use a Personal, Founder-Led Voice: Incorporate the founder's voice in key communications to reinforce the personal, small-brand connection.
• •Embrace Whimsical and Sensory Language: Use evocative words like 'magic', 'dream', 'story', 'juicy', and 'sprinkled with fantasy' to maintain the artistic tone and connect products to experiences.
• •Consistently Highlight Core Values: Regularly mention 'Women-Owned', 'Thoughtfully Made', 'Collector-Worthy', and the brand's cultural roots as key differentiators.
• •Let Product Names Tell a Story: Continue creating unique and evocative product names that act as mini-stories themselves, enhancing brand identity.

Social Perception

Niche appreciation for artistry and quality, particularly among customers who value uniqueness and small-business ethics. Perceived as having unique designs, high quality, strong support for brand values, and an aspirational, artistic status due to associations with art and design.

Copy Examples

• •Say hello to our new Apples Kitty Cat Hair Clip! 🍎🐱 Inspired by crisp autumn days and mischievous feline friends, this little piece is hand-illustrated to bring a touch of playful magic to your look. Each clip tells a story. Ready to start yours? #Centinelle #WearableArt #WomenOwned
• •More Than an Accessory. It's a Memory. Discover our collector-worthy silk scarves and hair claws, born in Mexico City and designed in California. Thoughtfully made to last a lifetime.
• •Subject: A little magic for your inbox… Hi dreamer, Cristina here! I’ve always believed that beauty is found in the journey, not just the destination. That's why I poured my love for travel and myth into our latest collection...
• •Capture the sweet taste of summer! Our Watermelon Hair Claw is a slice of pure joy, designed to keep your hair in place from sunrise picnics to sunset parties. Made from durable, plant-based acetate and designed to be the 'neon-flavored icing on the vanilla cake of life'.
• •Tired of blending in? Your style is a story—tell it beautifully. At Centinelle, every accessory is a piece of art, hand-drawn by our founder and ethically made. Support a women-owned business and find a treasure that's truly you. Shop our whimsical collections today!