Brand Tone

The tone of voice is authentic, community-focused, and passionate. It's informal and speaks the language of car enthusiasts. The use of German across all platforms, coupled with a focus on specific car cultures (like JDM, OPC, etc.), creates an insider feel. The copy is direct, confident, and centered on customization and pride in one's vehicle. It avoids overly corporate or sales-heavy language, instead letting the product and customer photos do the talking.

Brand Values

• •Community
• •Authenticity
• •Customization & Individuality
• •Quality

Best Practices

• •Continue using authentic, scene-specific terminology (e.g., "Umbau," "Veredle," "fett"). This builds credibility and shows the brand is part of the culture, not just selling to it.
• •Consistently ask for, feature, and tag customer photos. This reinforces the core value of "Community" and provides an endless stream of authentic marketing material. Always credit the owner to show respect.
• •The copy should be short, confident, and complementary to the images. The primary focus is the visual of the car; the text should enhance it, not overpower it. Use strong, action-oriented headlines.
• •Since the target audience is clearly centered in the German-speaking car scene, continuing to communicate primarily in German maintains authenticity. An English version of the site could be an expansion option, but the core brand voice is German.
• •Frame the products not just as stickers, but as tools for personal expression and pride in one's vehicle. Use words like "Dein Style," "Einzigartig," and "Statement" to reinforce this emotional connection.

Social Perception

The public perception of gestickert appears to be that of a credible and specialized supplier for the car enthusiast community. By consistently featuring impressive customer cars, the brand is perceived as a go-to source for authentic, scene-approved decals. The active engagement on social media—replying to comments and showcasing customer rides—likely fosters a positive and loyal following. The brand acts as a hub or a digital car meet, where enthusiasts can share their passion.

Copy Examples

• •New: Carbon-Look Lettering. Your Style, Your Rules. Refine your look down to the last detail. Our new carbon-look lettering is available now in the shop. Extremely durable, weatherproof, and a guaranteed head-turner. Link in bio. #gestickert #carwrapping #autosticker #carbonlook #tuning
• •That's how it's done! 🔥 Awesome build by @[customer_username]! Thanks for sending the pictures. Our rim stickers simply look perfect on your project. Want to be featured too? Send us your best pictures via DM!
• •Make Your Car Unique. From subtle accents to a complete racing design. Discover high-quality stickers for your vehicle or design your own individual sticker. Quality for true car lovers.
• •Your Golf. Your Statement. Ready for an upgrade? Give your Golf the ultimate look with our precision-fit stickers. Windshield, brake caliper, interior – we have what you're looking for. Discover now.
• •Next Design? YOU DECIDE! Which style should we bring to the shop next? Vote now and help shape our product line!