Brand Tone

Helpful, transparent, reassuring, and solution-oriented.

Brand Values

• •Innovation and Creativity
• •Quality
• •Customer Focus and Support
• •Reliability and Speed
• •Sustainability

Best Practices

• •Maintain a consistent tone across all channels, from website to social media.
• •Emphasize customized solutions and innovative approaches in all communications.
• •Showcase high-quality materials and production standards in descriptions and visuals.
• •Highlight customer support and guidance throughout the entire process.
• •Use a helpful and transparent tone, especially in tutorials and product explanations.

Social Perception

A competent, high-quality, and innovative partner for packaging solutions, valued for helpfulness and transparency.

Copy Examples

• •"maßgeschneiderte & innovative Produkte" (customized & innovative products)
• •"professionelle Qualität" (professional quality)
• •"Wir führen Dich durch die Abläufe und kommunizieren jeden einzelnen Schritt" (We guide you through the processes and communicate every single step)
• •"Wir glauben, dass wenn wir die anspruchsvollsten Herausforderungen bewältigen können, können wir jedem Kunden helfen" (We believe that if we can handle the most demanding challenges, we can help any customer)
• •"Produkte höchster Qualität mit Charakter" (products of the highest quality with character)