Brand Tone

Established & Trustworthy, Quality-Oriented, Customer-Focused & Welcoming, Professional & Knowledgeable, Modernizing & Innovative

Brand Values

• •Heritage & Family
• •Quality & Durability
• •Customer Service Excellence
• •Comfort
• •Innovation & Adaptability
• •Support for Local Artisans
• •Added Value & Creativity

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the brand's long history (since 1957) and family-owned nature to build credibility and a sense of enduring quality. Mentioning "family" and "legacy" can reinforce this.
• •Highlight Quality and Local Craftsmanship: Focus on the quality of materials, construction, and the support for Quebec artisans. Use descriptive language that conveys durability and value.
• •Adopt a Welcoming and Customer-Centric Voice: Use warm, inviting language. Incorporate the "Enchanté !" spirit by being helpful, approachable, and focused on how products improve the customer's life and home. Frame service as a partnership.
• •Be Informative and Solution-Oriented: Provide clear, helpful information about products and services. Position the brand as a knowledgeable expert, especially when discussing customizable options or technical products like appliances. This aligns with their blog content and commercial division approach.
• •Balance Tradition with Modernity: Acknowledge the brand's established roots while also showcasing its forward-thinking approach through investments in technology, e-commerce, and modern store designs. This shows relevance to both long-time and newer, younger customers.

Social Perception

Generally viewed as a reputable, long-standing Quebec retailer known for quality furniture and a wide selection of home goods. The "Enchanté !" campaign aims to reinforce this positive, welcoming image. They are seen as a key player in the Quebec retail landscape.

Copy Examples

• •Headline: Since 1957, Your Home's Story Starts with Germain Larivière. Body: For over 65 years, we've been more than just a furniture store; we're creators of comfort, helping generations of Quebec families build spaces they love. Discover timeless quality and service that feels like family. Because with us, you're part of the family.
• •Headline: Quality That Speaks Volumes. Service That Says "Enchanté!" Body: Experience the Germain Larivière difference. From expertly crafted local furniture to the latest in home appliances, find everything to embellish your life, backed by advice you can trust and a welcome that warms your home.
• •Headline: Elevate Your Everyday. Invest in Comfort That Lasts. Body: At Germain Larivière, we believe your home should be your sanctuary. That’s why we meticulously select high-quality furnishings and appliances designed for lasting comfort and style. Let our experts guide you to pieces you'll cherish for years to come.
• •Headline: From Our Family to Yours: Crafting Beautiful Homes Together. Body: As a Quebec family business, we understand the heart of a home. We’re dedicated to bringing you an exclusive selection, including proud Quebec artisan pieces, and a personalized shopping experience that makes you feel right at home.
• •Headline: The Future of Home, Built on a Legacy of Trust. Body: While we honor our nearly 70-year heritage, we're always innovating. Explore our enhanced online experience or visit our modern showrooms for the quality, value, and exceptional service you've always known from Germain Larivière.