Brand Tone

Aspirational yet Accessible, Feminine & Chic, Expert & Helpful, Engaging & Interactive, Confident & Assertive (when necessary)

Brand Values

• •Style & Trend-consciousness
• •Female Empowerment & Confidence
• •Customer Centricity & Service
• •Quality & Value
• •Personal Connection

Best Practices

• •Embrace "We" and "You": Use inclusive language that fosters a connection.
• •Balance Aspiration with Relatability: Showcase inspiring looks and quality, but also use down-to-earth language and address practical styling needs. Avoid overly exclusive or unapproachable jargon.
• •Highlight Expertise with Confidence, Not Arrogance: When discussing styling advice or product benefits, convey knowledge and authority in a helpful, guiding manner. Share tips and insights generously.
• •Be Responsive and Conversational in Social Media: Mirror the engaging tone seen on TikTok in written responses. Ask questions, acknowledge comments directly, and use emojis where appropriate to maintain a friendly feel.
• •Infuse Positivity and Empowerment: Craft messages that uplift and inspire confidence in the customer. Focus on how the clothes and styling can make them feel good about themselves.

Social Perception

Positive Engagement, Seen as Trendy and Inspiring, Valued for Personal Interaction, Some Price/Value Scrutiny, Associated with a "Concept Store" Experience

Copy Examples

• •Unlock your most confident self ✨ Our new collection has just landed, filled with pieces designed to make you feel as amazing as you look. Swipe to explore, and tell us your favorite look in the comments! #GerliaKoenStyle #NewCollection #FeminineChic #BeConfident
• •Ready to discover a style that's uniquely YOU? Our expert stylist, Johanna, is here to guide you. From color analysis to a complete wardrobe refresh, let's reveal your inner radiance. Book your consultation today! [Link] #StyleExpert #ImageConsulting #GerliaKoenParis #PersonalStyle
• •Obsessed is an understatement! 😍 Trying on some of our latest arrivals – which one is your weekend vibe? Let me know below! 👇 #GRWM #TryOnHaul #FashionTikTok #OOTDInspo #GerliaKoenFinds
• •Treat Yourself! ✨ Up to 30% Off Your Favorite Gerlia Koen Styles *Body Snippet:* Don't just follow trends, set them. Discover incredible deals on pieces that speak to your unique style and empower you every day. Limited time only!
• •Curated Style, Lasting Quality. At Gerlia Koen, we believe in fashion that makes you feel fabulous, season after season. Explore pieces chosen with love and expertise.