Brand Tone

Empowering & Confident, Passionate & Enthusiastic, Approachable & Community-Oriented, Safety-Conscious & Reassuring, Stylish & Modern

Brand Values

• •Empowerment (especially for Women Riders)
• •Safety & Protection
• •Quality & Durability
• •Passion for Motorcycling
• •Community & Inclusivity
• •Style & Design

Best Practices

• •Know Your Rider: Always write with your target audience in mind – their aspirations, concerns, language, and passion for motorcycling. Emphasize empowerment, safety, and style, especially when addressing female riders.
• •Embody the Passion: Let genuine enthusiasm for motorcycling shine through. Use active, evocative language that conveys the thrill and freedom of riding.
• •Balance Confidence with Approachability: Be confident in your products and expertise, but maintain an approachable, community-focused tone. Engage, listen, and respond authentically.
• •Prioritize Safety without Sacrificing Style: Clearly communicate the protective features and quality of the gear, but always frame it within the context of enabling a stylish and enjoyable riding experience.
• •Be Consistent Across All Channels: Ensure that the tone of voice used on the website, social media, email marketing, and customer service interactions is harmonious and reflects the core brand values. Create internal guidelines if necessary.

Social Perception

Positive View on Women-Specific Gear, Appreciation for Style and Aesthetics, Generally Good Product Quality Perception, Responsive Customer Engagement, Seen as a Passionate Brand

Copy Examples

• •Instagram Post (Image: Woman confidently riding a motorcycle wearing Gerhel jacket): Unleash your spirit. Ride with the confidence that comes from gear designed for you, by riders who get it. Our [Product Name] jacket isn't just protection; it's a statement. Where will your next adventure take you? #GerhelRiders #EmpoweredByGerhel #MotorcycleWomen #RideInStyle
• •Facebook Ad (Targeting women interested in motorcycling): Tired of gear that doesn't fit your style or your ride? At Gerhel, we believe every woman deserves motorcycle apparel that empowers her journey. Discover our latest collection – where safety meets uncompromising style. Ride bold. Ride Gerhel. Shop now: [Link]
• •Product Description (Website - for a new pair of riding pants): Engineered for the open road and designed for the discerning rider, the Gerhel [Product Name] pants offer unparalleled comfort and CE-certified protection. We've obsessed over every stitch, every material, so you can focus on the thrill of the ride. Because your passion deserves gear that keeps up. #GerhelGear #SafetyFirst #RideProtected
• •Email Newsletter Subject Line: Gear Up, Ride On: Fresh Styles & Rider Stories Inside! Body Snippet: Hey [Rider Name], At Gerhel, we're more than just a brand; we're a community fueled by the passion for two wheels. This month, we're spotlighting [Feature/Product/Story] and sharing inspiration from fellow #GerhelRiders...
• •Twitter Post (Sharing a user-generated photo): Love seeing @[UserHandle] rocking her Gerhel [Product Name] on this epic scenic route! That's what it's all about – freedom, adventure, and staying protected in style. Share your #GerhelMoments with us! #MotorcycleCommunity #AdventureSeeker