Brand Tone

Enthusiastic and Benefit-Oriented, Accessible and Friendly

Brand Values

• •Practicality & Fun
• •Affordability
• •Novelty & Exclusivity
• •Growth & Reach

Best Practices

• •Always Emphasize Benefits & Solutions: Focus copy on how products make life more practical, fun, easier, or better value, aligning with the core brand promise.
• •Incorporate a Sense of Discovery and Novelty: Highlight what's new, exclusive, or innovative in product descriptions and ads to reflect the 'best new releases from different parts of the world' value.
• •Make customers feel comfortable reaching out.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, in email marketing, and across all social media platforms (Facebook, Instagram, YouTube, Pinterest) is harmonious and instantly recognizable as Shop D Day / O Dia de Comprar.
• •Ensure that the tone used is accessible and friendly

Social Perception

A go-to online store for a wide variety of quality, affordable, innovative, and fun products in Brazil.

Copy Examples

• •Enjoy and browse our catalog full of exclusive items, new high-tech devices, innovative household products, and unmissable gifts.
• •produtos de altíssima qualidade, que tornarão o seu dia a dia mais prático e divertido.
• •Tenha os melhores lançamentos de diversas partes do mundo
• •Sinta-se à vontade para entrar em contato se tiver alguma dúvida
• •Nós retornaremos para você dentro de 24 horas.