Brand Tone

elegant, trustworthy, classic, and caring

Brand Values

• •Heritage and Legacy
• •Quality and Efficacy
• •Natural Beauty and Skin Health
• •Customer Loyalty and Trust
• •Ethical Standards
• •Timeless Elegance
• •Pioneering Spirit

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in the brand's long history (since 1944) and Swiss origins to build credibility and reinforce its legacy of quality.
• •Use Elegant and Refined Language: Opt for sophisticated yet clear and accessible vocabulary. Avoid overly casual slang or trendy jargon that might detract from the brand's classic appeal.
• •Highlight Natural Ingredients and Skin Benefits: Focus on the botanical ingredients and the skin-caring properties of the products, emphasizing how they enhance natural beauty and promote skin health.
• •Show, Don't Just Tell, Customer Loyalty: Incorporate genuine customer testimonials and stories that speak to long-term satisfaction and trust. This reinforces the brand's reliability more powerfully than simple claims.
• •Maintain a Caring and Supportive Voice: Address customer needs and concerns with empathy. The copy should feel like it's coming from a knowledgeable and trusted advisor in skincare and beauty, guiding them towards feeling their best.

Social Perception

highly reputable, classic, and reliable brand

Copy Examples

• •Headline: Rediscover Your Radiance. Experience the Swiss secret to timeless beauty, cherished for generations. Body: For over 80 years, Gerda Spillmann has crafted luxurious skincare and makeup, blending pure botanical extracts with Swiss precision. Our iconic Bio-Fond foundation offers flawless, breathable coverage that cares for your skin, letting your natural beauty shine through. Trust in a legacy of quality.
• •Social Media Post (Image: Elegant flat lay of Bio-Fond and a botanical ingredient like Edelweiss): Caption: Simple. Natural. Beautiful. That's the Gerda Spillmann promise. Our beloved Bio-Fond foundation, enriched with nature's finest ingredients, provides a luminous, skin-like finish that lasts. More than just makeup, it's a touch of Swiss skincare artistry. How long have you trusted Gerda Spillmann? Share your story below! #GerdaSpillmann #SwissSkincare #BioFond #TimelessBeauty #NaturalIngredients
• •Product Description Snippet (for an anti-aging cream): Nourish your skin with the wisdom of Swiss botanicals. Our Renaissance Pro Age Cream is meticulously formulated to support your skin’s natural vitality, promoting a smoother, firmer, and more radiant complexion. Age gracefully, with skin that feels as good as it looks.
• •Email Subject Line: A Legacy of Beauty: Your Exclusive Invitation from Gerda Spillmann Email Body Snippet: Dear [Customer Name], Since 1944, Gerda Spillmann has been dedicated to empowering women with skincare that blends nature and science. We believe in timeless elegance and products that deliver visible results while nurturing your skin. Discover the enduring quality that has made us a trusted name in Swiss beauty for decades.
• •Testimonial Spotlight: I've been using Gerda Spillmann's Bio-Fond for over 30 years. Nothing else compares. I always get compliments on my complexion. - Carol R. Experience the foundation cherished by loyal users and makeup professionals alike. Discover the Gerda Spillmann difference today.