Brand Tone

Authentic & Traditional, Family-Oriented & Welcoming, Passionate & Quality-Focused, Friendly & Approachable, Nostalgic & Comforting

Brand Values

• •Authenticity
• •Quality
• •Family & Community
• •Tradition
• •Customer Satisfaction

Best Practices

• •Embrace "Famiglia": Use warm, inviting language. Refer to "our family," "your local bakery," and create a sense of belonging. Highlight the family-run aspect and the heritage.
• •Speak with Passion for Authenticity: Consistently emphasize the "authentic Italian taste," "traditional recipes," and "handmade" quality. Use Italian words for products where appropriate (e.g., "cannolo," "biscotti," "Pasticceria") but ensure they are understandable or briefly explained if necessary.
• •Focus on Sensory Details: Describe the taste, aroma, and texture of the products to evoke desire. Words like "creamy," "flaky," "rich," "freshly baked," and "delicious" can be powerful.
• •Tell Your Story (Subtly and Overtly): Weave in elements of your history, the journey from 2003, and the commitment to bringing Italian baking to Brisbane. This reinforces tradition and reliability.
• •Engage with Joy and Warmth: Whether it's social media captions, website text, or in-store signage, maintain a friendly, positive, and slightly nostalgic tone. Show appreciation for customers and the community. Phrases like "a taste you can't get anywhere else" or referencing "Nonna's approval" can add a charming, authentic touch.

Social Perception

Highly Regarded, Authentic Italian Experience, Community Staple, Reliable Quality, Worth a Visit

Copy Examples

• •Headline: A Taste of Nonna's Kitchen, Right Here in Ashgrove. Body: Step into Gerbino's and be transported to Italy. For over 20 years, our family has been baking Brisbane's favourite cannoli, cakes, and traditional breads, made with love and the finest ingredients. Come taste the tradition. Call to Action: Visit us today for your slice of Italy!
• •Headline: Celebrate Every Moment the Italian Way. Body: From birthdays to 'just because,' our authentic Italian cakes and pastries make any occasion sweeter. Handmade daily by our passionate pastry chefs, because every celebration deserves the best. Call to Action: Order your custom cake or explore our Pasticceria!
• •Headline: More Than a Bakery, We're Family. Body: Gerbino's isn't just about delicious Italian treats; it's about community. Since 2003, we've cherished being your local Ashgrove bakery, sharing our heritage one biscotti at a time. Call to Action: Join the Gerbino's family – stop by for a coffee and a chat!
• •Headline: Freshly Baked Daily: The Authentic Flavours You Crave. Body: Imagine the aroma of freshly baked Italian bread, the creamy delight of a perfect cannolo, the rich taste of our signature Tiramisu. At Gerbino's, it's a daily reality. We use time-honoured recipes and quality ingredients to bring you the true taste of Italy. Call to Action: Discover your new favourite treat today!
• •Headline: Your Daily Dose of Italian Sunshine (and Coffee!). Body: Brighten your day with a visit to Gerbino's. Our Italian chefs are hard at work crafting delicious pastries, breads, and cakes, perfectly paired with a creamy cup of our finest coffee – just like Nonna would approve! Call to Action: Pop in for your morning coffee and a sweet delight!