Brand Tone

Direct, Casual, and Product-Focused

Brand Values

• •Accessibility
• •Modern Style
• •Customer Trust

Best Practices

• •Develop a Brand Voice Guide: Formally document the brand's personality. Is it witty, confident, relaxed, edgy? Define a vocabulary list of "on-brand" and "off-brand" words to ensure everyone writing for the brand is aligned.
• •Tell Your Origin Story: The name "Geraldine Port" is unique. Use it. Create a narrative around the founder or the brand's inspiration. A personal story builds connection and makes the brand memorable.
• •Focus on "How It Feels": Go beyond just describing the product. Use sensory and emotional language. Instead of "Black T-shirt," try "The perfect worn-in feel from day one." Connect the clothing to the customer's lifestyle and feelings.
• •Build a Community with a Hashtag: Once social media is established, create a unique brand hashtag (e.g., #InMyGP, #PortLife) and encourage customers to share photos. This creates social proof and user-generated content that feels authentic.
• •Be Consistent Everywhere: The defined tone must be reflected in every touchpoint: website copy, future social media captions, email newsletters, customer service responses, and even on the packaging. Consistency is key to building a strong, recognizable brand identity.

Social Perception

Due to the lack of reviews, social media presence, or public discussion, the social perception of Geraldine Port is currently a blank slate. Perception is limited to the small circle of existing customers. The brand has not yet established a discernible public reputation, either positive or negative.

Copy Examples

• •Style That Speaks. Classics You Live In. Discover the new collection.
• •Geraldine Port was born from the city streets and a love for timeless style. We create the essential pieces you'll reach for every day—not just clothes, but a canvas for your story. Designed in Lima, for the world.
• •More than just a hoodie, it's your go-to comfort. Crafted from premium soft-touch fabric, our Classic Hoodie is designed for the hustle and the hangout. With a relaxed fit and minimalist details, it’s the perfect layer for a look that’s effortlessly cool. Wear it your way.
• •Your uniform for the daily grind. The 'Respeta los Clásicos' tee is made for moments that matter. How do you style yours? #GeraldinePort #LimaStyle
• •Inside: Your New Favorite Hoodie Waits.