Brand Tone

innovative, reassuring, and tech-focused, emphasizing advanced features, empowerment, and peace of mind with clear, accessible language.

Brand Values

• •Security & Peace of Mind
• •Innovation & Superiority
• •Empowerment
• •Deterrence
• •Layered Security

Best Practices

• •Lead with the "Why," Not Just the "What": Start with the core value of "peace of mind" or "freedom" before diving into technical specifications. Connect the features (the "what") to the emotional benefit for the user (the "why").
• •Use Empowering Language: Employ action-oriented and confident words like "revolutionary," "ultimate," "deter," "protect," and the brand motto "Live More." This reinforces the value of empowerment and security.
• •Balance Tech with Simplicity: When describing features like the geofence or accelerometer, explain what they do in simple terms. For instance, "a virtual perimeter you control" is more effective than just listing the technical term.
• •Emphasize Layered Security: Consistently message that the Limpet is the smartest part of a total security system. Encourage its use alongside high-quality physical locks to manage customer expectations and promote best practices.
• •Maintain a Reassuring and Confident Voice: Whether responding to customer queries, posting updates, or writing ad copy, the tone should always be calm, confident, and reassuring. This builds trust in the brand's ability to deliver a reliable security product.

Social Perception

Largely centered around its successful Kickstarter campaign, perceived as an innovative solution to bike theft. While some backers show impatience regarding timelines, the overall perception is that of a promising tech startup bringing a complex product to market.

Copy Examples

• •Headline: Don't let them have an easy ride. Body: Your bike is your freedom. The Limpet smart alarm makes thieves think twice. With a 120dB alarm, GPS tracking, and instant alerts to your phone, it's the ultimate layer of security. Stop theft before it starts. #Geotekk #Limpet #BikeSecurity #SmartAlarm
• •Email Subject Line: Peace of mind is just a click away.
• •Product Page Snippet: Engineered for Freedom. The Limpet isn't just an alarm; it's a statement. Its integrated geofence creates a virtual perimeter around your bike, while the accelerometer detects the slightest tampering. You set the rules. Limpet does the rest.
• •Twitter Post: A good lock isn't enough. Add a brain to your bike's brawn. The Limpet Smart Alarm detects, deters, and keeps you connected 24/7. 🔒+🧠=든 #BikeTheft #IoT #MotorcycleSecurity #Geotekk
• •Brand Story Snippet for "About Us" Page: We know the feeling. That sinking feeling when you see an empty space where your bike used to be. That's why we created Geotekk. We're not just a tech company; we're riders who decided to fight back with innovation, building the security we always wished we had.