Brand Tone

Elegant, Delicate, Personal, Handcrafted, Meaningful, Spiritual, Approachable, Friendly, Positive, Uplifting

Brand Values

• •Artisanship & Quality
• •Meaning & Symbolism
• •Customer Connection & Service
• •Uniqueness & Personal Expression
• •Passion & Dedication

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., elegant, heartfelt, spiritual, approachable), "words we use," and "words we avoid." Share this with anyone creating content.
• •Prioritize "Handcrafted" and "Meaningful": Consistently weave in language that highlights the artisanal nature of the jewelry and the symbolic value or positive energy it carries (e.g., "handmade with intention," "crafted for protection," "symbols of love").
• •Use Warm and Personal Language: Incorporate friendly and slightly informal language where appropriate (like "lovely," "XOXO," direct address), especially in social media and emails, to reflect the personal touch of the artist and good customer service.
• •Focus on Benefits Beyond Aesthetics: While describing the beauty (e.g., "delicate," "dainty," "elegant"), also emphasize how the jewelry makes the wearer *feel* or what it *represents* (e.g., "feel empowered," "a reminder of strength," "attract luck").
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual aesthetics of the brand (which appear to be clean, bright, and focused on the jewelry's delicate details). The language should complement the imagery.

Social Perception

Highly Positive, Valued for Craftsmanship, Trusted Brand, Gift-Worthy, Associated with Positive Attributes

Copy Examples

• •Introducing our 'Whispers of Serenity' collection. ✨ Each piece, delicately handcrafted from the finest 14kt gold fill and sterling silver, is designed to be a gentle reminder of peace and protection. Layer these dainty treasures to tell your unique story. Handmade with love, just for you. #GeorginaNicolJewels #HandmadeElegance #JewelryWithMeaning #DaintyAndDivine #SpiritualStyle
• •Embrace tranquility with our Harmony Jade Bracelet. Hand-selected jade, known for its calming energies, is carefully woven with 14kt gold filled accents. Let this handcrafted piece be your daily touchstone for balance and well-being. More than just a bracelet, it's a whisper of nature's healing power, made with intention. #HealingStones #ArtisanJewelry #MadeWithLove #PositiveVibesOnly #GeorginaNicol
• •Hello, lovely! 💕 From my studio to your jewelry box, each Georgina Nicol piece is a little piece of my heart. I personally select every stone and lovingly craft each design, hoping to bring a touch of sparkle and meaning into your life. Discover our latest handcrafted arrivals – designed to be as unique as you are. With love, Georgina XOXO #ArtisanMade #GeorginaNicol #MeaningfulGifts #JewelryDesigner #CustomerLove
• •Layer on the love and protection ✨. Our handcrafted necklaces are designed to be mixed, matched, and cherished. Create your own story with symbols of faith, luck, and friendship. Delicate, meaningful, and made for you. Shop the look at georginanicol.com! #LayeringNecklaces #SpiritualJewelry #HandmadeWithLove #GeorginaNicolStyle #ProtectYourEnergy
• •Georgina Nicol Artisan Jewelry: Where delicate craftsmanship meets meaningful design. Discover handcrafted treasures that tell your story, elevate your style, and protect your energy. Made with love, worn with intention.