Brand Tone

Whimsical, Passionate, and Personable

Brand Values

• •Vibrant Creativity
• •English Craftsmanship & Local Connection
• •Connection with Nature
• •Joy and Positivity
• •Collaboration

Best Practices

• •Lead with "Whimsical" and "Vibrant": Always start with the core feelings of the brand. Use a rich vocabulary of creative and joyful words like whimsical, vibrant, zesty, lush, playful, magic, and wanderlust to describe products and the creative process.
• •Tell the "One Woman Band" Story: Weave Georgie's personal narrative into the copy. Use "I" and "my" to create a direct connection. Mentioning that she is a "one woman band" or that the work comes from her Cornish studio reinforces authenticity and the value of handcrafted quality.
• •Anchor the Brand in a Place: Regularly mention "Cornwall" and "Made in England." This grounds the brand, adds a layer of provenance, and appeals to customers who value locally-made goods.
• •Focus on the Emotional Benefit: Don't just sell a print; sell a feeling. Frame the copy around the end benefit for the customer—to "put a smile on your face," bring "joy" to a room, or add "character" to a home.
• •Maintain a Consistent Voice Across All Channels: Whether writing an Instagram caption, a product description, or an 'About' page, the tone should remain consistent. The playful, passionate voice from social media should match the professional yet personal tone on the business-facing service pages.

Social Perception

Overwhelmingly positive, centered on high-quality products and a unique artistic style. Customers consistently praise item quality and vibrant designs, and the brand is perceived as a professional and desirable partner for collaborations within the design community.

Copy Examples

• •Fresh from the garden of my imagination! I got lost in a world of painterly strokes and zesty colours to create this piece. My hope is that it brings a little bit of wild, handcrafted joy from my Cornish studio straight to your walls. Ready to make your home bloom?
• •Tired of beige? Let's fill your home with colour and character! I'm Georgie, and I create whimsical, nature-inspired art to put a smile on your face. Each print is a piece of my passion, made in England. Find the perfect splash of joy for your kitchen, bedroom, or living room. Get 10% off your first order!
• •Little treasures from the Cornish coast. Each shell is hand-picked by me from local beaches and lovingly painted with intricate, colourful details. No two are ever the same. A truly one-of-a-kind piece of coastal magic to add to a shelf, desk, or gallery wall.
• •Looking for a pattern that tells your brand's story? Let's make some magic together! As a designer obsessed with lush, clashing colours, I partner with brands to create unique, best-selling patterns for fashion and home. Let's collaborate and bring your creative vision to life.
• •Hello, colour lover! I've been experimenting in the studio again, and I couldn't wait to share the result with you. Inspired by a recent trip, the new 'Wanderlust Collection' is all about capturing the vibrant spirit of travel. I hope these prints whisk you away to somewhere beautiful!