Brand Tone

Passionate, Artistic & Creative, Community-Oriented & Welcoming, Authentic & Genuine, Professional & Knowledgeable, Playful & Bold

Brand Values

• •Quality & Craftsmanship
• •Authenticity
• •Community Involvement & Support for the Arts
• •Personalized Service & Customer Experience
• •Innovation
• •Family
• •Creativity & Self-Expression
• •Clear Communication

Best Practices

• •Embrace the "Art & Community" Narrative: Consistently weave in the brand's deep connection to the arts and its role within the Montreal community. This is a core differentiator.
• •Highlight Independent Designers & Craftsmanship: Emphasize the uniqueness, quality, and story behind the frames by focusing on the artisans and small-batch production.
• •Use Warm, Inclusive, and Passionate Language: Reflect the family-run, community-driven ethos. Words like "passion," "curated," "discover," "celebrate," and "welcome" can be effective. Avoid overly corporate or sterile language.
• •Balance Artistry with Professionalism: While the artistic and creative aspects are key, always reinforce the expertise in eye care, quality of lenses, and professional service.
• •Be Authentically Montreal: Infuse a sense of local pride and connection to the city’s unique cultural fabric, as this is integral to the brand's identity and history. If appropriate, subtly use French phrases or cultural references that resonate with the local and wider audience (while keeping the main language as per code 'en').

Social Perception

Georges Laoun Opticien is perceived as a reputable, high-quality, and unique optical boutique with a strong connection to the Montreal arts and cultural scene. They are seen as more than just an eyewear store; they are a community hub and a patron of the arts. Customers and the public likely view them as a trustworthy, family-run business that values quality, artistry, and personalized care over mass production. The brand is associated with exclusivity due to its focus on independent designers and limited-edition frames. They are respected for their long-standing presence and contribution to the local community. The recent rebranding aims to further solidify their image as creative, audacious, and a leader in high-end eyewear.

Copy Examples

• •Headline: Express Yourself. From the Eyes Up. Body: Your glasses are a canvas. At Georges Laoun Opticien, discover handcrafted frames from independent artisans that tell your unique story. More than eyewear, it’s art for your face.
• •Headline: See the World Differently. And Let the World See You. Body: For over 40 years, our family has been curating unique eyewear and supporting Montreal's vibrant arts scene. Find frames as original as you are, backed by expert care and a passion for vision.
• •Headline: Not Just Frames. Future Heirlooms. Body: We believe in eyewear with soul. That’s why we partner with independent designers creating limited-edition pieces built to last. Quality you can see, style you can feel.
• •Headline: Your Vision, Our Passion, Montreal’s Artbeat. Body: Georges Laoun Opticien: Where cutting-edge eye care meets a celebration of local artistry. Join our community and find eyewear that’s a true reflection of you.
• •Headline: Dare to be Seen. Body: Step into a world of bold designs and exceptional craftsmanship. Our curated collection of independent eyewear is for those who aren’t afraid to stand out. Come play glasses with us and redefine your vision.