Brand Tone

Knowledgeable, Trustworthy, Community-Oriented, Dependable

Brand Values

• •Heritage & Longevity
• •Community Focus
• •Customer Service & Expertise
• •Quality & Reliability
• •Family-Owned Integrity

Best Practices

• •Consistently incorporate 'Since 1891' and the 'family-owned' aspect in communications to reinforce reliability.
• •Create content that highlights staff knowledge, focusing on solving customer problems and making projects easier.
• •Regularly share involvement in local events, sponsorships, or stories about local customers/projects to strengthen the 'neighborly' feel.
• •Use clear, approachable language, avoiding overly technical jargon unless clearly explained. Keep it straightforward and honest.
• •Maintain visual consistency that reflects the quality and reliability of the brand, showcasing well-organized stores, quality products, and friendly staff.

Social Perception

Customers and the local community generally perceive George M. Hall Co. as a reliable and enduring local institution, a trustworthy source for quality building materials and hardware, with knowledgeable and helpful staff, and a supportive member of the local Northern Colorado area.

Copy Examples

• •Building Northern Colorado Since 1891. Your Project Starts Here. For over 130 years, George M. Hall Co. has been the trusted partner for builders, contractors, and DIYers in [mention a specific location like Greeley/Loveland]. From foundation to finish, find quality lumber, hardware, and expert advice passed down through generations. Let's build something lasting together.
• •More Than Just Lumber. We're Your Neighbors. At George M. Hall Co., we're proud to be a family-owned business that's grown with Northern Colorado. We don’t just sell supplies; we invest in our community and help bring your projects to life with a friendly face and expert guidance. Stop by – we’re here to help!
• •Got a Project? Get Expert Advice You Can Rely On. Don't navigate your next build or renovation alone. Our experienced team at George M. Hall Co. has the know-how to guide you through material selection, project planning, and finding the right tools for the job. Quality materials, sound advice – that's the George M. Hall promise.
• •The Right Tools, The Best Brands, The Local Support You Need. Why choose George M. Hall Co.? Because we stock the quality brands you trust [mention a couple like Benjamin Moore, Trex, DeWalt] and back them with the kind of personal service only a local, family-owned business can provide. Visit us for everything from paint to power tools!
• •Dream It. Build It. We'll Help. Check out this beautiful deck [or kitchen, etc.]! At George M. Hall Co., we love seeing your visions come to life. With our extensive range of lumber, decking, and finishing supplies, plus our team's expertise, your dream project is closer than you think. What are you building next? #GMHallLumber #NorthernColoradoBuilds #Since1891 #DIYProjects