Brand Tone

Inspiring and Serene, Ethical and Transparent, Feminine and Gentle, Authentic and Personal, Positive and Uplifting

Brand Values

• •Sustainability/Eco-responsibility
• •Ethical Production/Made in France
• •Well-being and Serenity
• •Quality and Durability
• •Authenticity and Transparency
• •Feminine Empowerment

Best Practices

• •Embrace "Serene" Vocabulary: Consistently use words associated with peace, calm, well-being, gentleness, and nature (e.g., "serenity," "breathe," "flow," "soft," "nurture," "earthy," "light").
• •Highlight Ethical Commitments Naturally: Weave in "Made in France," "recycled materials," and "eco-conscious" messaging as integral parts of the product's value, not just as add-ons. Frame it as a benefit to both the customer and the planet.
• •Maintain a Gentle and Encouraging Voice: Address the audience in a supportive, positive, and slightly aspirational way, focusing on their well-being and comfort. Avoid overly technical jargon or aggressive sales tactics.
• •Connect to the Founder's Story (Where Appropriate): Subtly link back to the brand's origins and the founder's passion for yoga and sustainability to reinforce authenticity and build connection.
• •Visual and Textual Harmony: Ensure the copy complements the soft, natural, and feminine aesthetic of the brand's visuals. The language should evoke the same feelings as the imagery.

Social Perception

A Trustworthy Ethical Brand, High Quality, Inspiring, Niche but Respected, Founder-Driven

Copy Examples

• •Breathe deeper, move freely. Our [Product Name] leggings, crafted from recycled fibres right here in France, are designed to flow with you. Embrace comfort that’s kind to your skin and the Earth. Discover serenity in every stitch. ✨ #Geopelie #MadeInFrance #EcoYogaWear #SustainableStyle #InnerPeace
• •It started with a journey to inner peace and a desire to share that serenity. Géopélie was born from a passion for yoga and a commitment to our planet. Our eco-responsible activewear and pyjamas are lovingly made in France, because we believe in fashion that feels good, inside and out. Join our movement towards mindful living. Learn more: [Link to About Us page] #GeopelieValues #EthicalFashion #FrenchMade #WellbeingJourney #ConsciousLiving
• •Cultivate Your Serenity. ✨ Soft, sustainable, and beautifully French. Discover Géopélie yoga wear and pyjamas, designed to bring peace to your practice and your moments of rest. Shop the collection. [Link]
• •Hello [Customer Name], Unveiling our latest arrivals – where serene designs meet sustainable innovation. Each piece in our new collection is a gentle reminder to cherish your well-being and our world. Crafted with love in France from recycled materials, because your comfort and our planet matter. Explore what’s new and find your new favourite. [Link to New Collection]
• •Finding moments of calm in our busy lives isn’t a luxury, it’s a necessity. At Géopélie, we believe that what you wear can be a beautiful part of that journey to tranquility. Just like our soft, eco-friendly [Product Type, e.g., pyjamas], designed for ultimate relaxation, creating a peaceful evening ritual can transform your well-being... Read on for our tips to unwind and embrace the art of slow living. #GeopelieBlog #SlowLiving #Mindfulness #EcoWellness #FrenchPyjamas