Brand Tone

Expert & Passionate, Quality-Focused & Precision-Oriented, Minimalist & Refined, Community-Engaged & Transparent (often direct), Technical & Detailed

Brand Values

• •Quality Craftsmanship
• •Innovation & Design Excellence
• •Community Focus
• •Customization & Personalization
• •Transparency

Best Practices

• •Prioritize Precision in Language: Use clear, concise, and accurate terminology, especially when describing technical specifications, materials, and design features. Avoid overly casual slang that might detract from the high-quality perception.
• •Show, Don't Just Tell, Quality: Instead of simply saying "high quality," describe the specific materials (e.g., "CNC-milled A6063-T5 aluminum," "raw copper internal weights"), manufacturing processes, or design elements that contribute to that quality.
• •Embrace Minimalist Elegance: Let the product's design and features speak for themselves. Copy should be informative and sophisticated, avoiding hyperbole or overly flashy marketing language. The visual presentation and the copy should be in harmony.
• •Speak the Enthusiast's Language (Authentically): Demonstrate a genuine understanding of the custom mechanical keyboard hobby. Use terminology and address concerns that are relevant to experienced builders, but do so in a way that is still accessible and welcoming. Highlight the passion behind the products.
• •Maintain Transparency and Directness: When addressing product updates, potential issues, or group buy information, be straightforward and honest. This builds trust with a community that values authenticity and expertise. Reflect this directness in product descriptions and FAQs.

Social Perception

High-End & Premium, Respected Designer & Manufacturer, Innovative but with Occasional QC Concerns, Sought-After & Exclusive, Passion-Driven, Korean Keyboard Authority

Copy Examples

• •Headline: Precision Engineered. Perfectly Yours. Body: At Geonworks, we don't just make keyboard parts; we craft the heart of your typing experience. Discover components built with an obsessive attention to detail and the finest materials, designed for the discerning enthusiast. Build your endgame.
• •Headline: The Art of Tactility. The Science of Sound. Body: Every Geonworks design is a pursuit of perfection. From the resonant acoustics of our cases to the satisfying response of our plates, experience the culmination of expert engineering and a deep passion for mechanical keyboards. Elevate your every keystroke.
• •Headline: Beyond the Build. Body: Geonworks offers more than just components; we provide the foundation for your ultimate personalized setup. Meticulously machined, thoughtfully designed, and community-approved. This is where quality meets dedication.
• •Headline: Uncompromising Craftsmanship. For Your Unique Expression. Body: Your keyboard is an extension of you. Geonworks delivers the premium parts to match that individuality. Explore our curated collections of kits, switches, and tools – each piece reflecting our commitment to excellence in the world of custom mechanical keyboards.
• •Headline: Geonworks: The Foundation of Your Finest Build. Body: Dedicated to the art of custom mechanical keyboards. We meticulously design and manufacture components that deliver an unparalleled typing feel and refined aesthetics. Join a community that values quality without compromise.