Brand Tone

Visionary & Ambitious, Innovative & Technological, Sustainable & Eco-conscious, Exclusive & Premium, Confident & Assertive

Brand Values

• •Sustainability
• •Innovation
• •Pioneering Spirit
• •Experiential Tourism
• •Resilience/Self-Sufficiency

Best Practices

• •Anchor in Core Values: Ensure all copy consistently reflects the primary values of sustainability, innovation, and visionary thinking. Every message should reinforce these pillars.
• •Use Forward-Looking Language: Employ words and phrases that evoke the future, pioneering advancements, and a new era (e.g., "next-generation," "revolutionary," "pioneering," "the future of...").
• •Highlight Tangible Innovations: Instead of vague claims, refer to specific technological aspects like BIPV, the thermal reservoir system, and water self-sufficiency to lend credibility to the innovative tone.
• •Maintain an Aspirational Yet Confident Voice: The tone should be inspiring and paint a picture of a desirable future, while also being firm and confident in the project's ability to achieve its ambitious goals.
• •Educate and Inform: Given the novelty of the concept, use copy to clearly explain how the sustainable and innovative aspects work, turning complex technology into understandable benefits for potential visitors and investors. This builds trust and reinforces the brand's expertise.

Social Perception

Excitement & Fascination, Investor Interest, Skepticism & Scrutiny, Aspirational & Hopeful, Controversy/Debate

Copy Examples

• •geoLagon: The Future is Clear. And Warm. Dive into the world's most ambitious eco-village, powered by nature, designed for tomorrow. Experience pure warmth, sustainably.
• •Live the Innovation. Breathe the Difference. At geoLagon, cutting-edge renewable energy meets unparalleled luxury. Our self-sufficient villages aren't just a stay; they're a statement.
• •Beyond Net-Zero. Beyond Expectation. geoLagon is pioneering a new era of carbon-neutral living and year-round geothermal wonder. Invest in a sustainable legacy.
• •Imagine a Village That Gives Back to the Earth. geoLagon harnesses the sun, earth, and ingenuity to create a breathtaking experience that’s entirely self-sufficient. This is more than tourism; it's a revolution.
• •Quebec's GeoLAGOON: Where Engineering Marvels Meet Natural Serenity. Experience our groundbreaking geothermal lagoons and energy-positive chalets. Be part of a world-first in sustainable luxury.