Brand Tone

aspirational, promotional, and accessible

Brand Values

• •Accessibility
• •Adventure & Lifestyle
• •Comfort & Style
• •Value for Money
• •Versatility

Best Practices

• •Emphasize Lifestyle over Technical Specs
• •Use "Accessible Adventure" as a Guiding Theme
• •Be Transparent and Honest in a "Smart" Way
• •Maintain a Promotional Yet Inspirational Tone
• •Create a Community Vibe with #Hashtags and UGC

Social Perception

The public perception of Geographical Norway is polarized. Positive perception includes seeing it as a reliable, stylish, warm, comfortable, and trendy brand with great value for casual, everyday use. Critical perception comes from discerning consumers and outdoor gear enthusiasts who see it as not a true technical gear company, sometimes accusing it of 'poser' branding due to its name and French origin, and advise against it for serious outdoor activities.

Copy Examples

• •Your city, your adventure. Our new collection is designed to move with you, from your morning coffee to your evening escape. Discover versatile style that never compromises on comfort. #GeographicalNorway #UrbanExplorer #EverydayAdventure
• •Don't let the cold stop you! Gear up with our winter parkas, now with up to 50% off. Experience the perfect blend of warmth, style, and unbeatable value. Shop now and embrace the season! #WinterDeals #GeographicalNorway
• •Inspired by the wild, designed for you. The Spring/Summer collection has arrived. Lightweight, breathable, and ready for wherever the day takes you. Explore what's new.
• •Ready for your next journey? As part of our community, we want to make sure you're prepared for anything. Here The JSON is valid.s an exclusive 20% off your next purchase to help you get started. Adventure awaits! #GeoLife
• •More than just a fleece. It's your go-to layer for chilly mornings, your trusty companion for weekend hikes, and your cozy comfort at the end of a long day. Made with ultra-soft, durable materials for a great feel and a perfect fit, every time.