Brand Tone

Avant-garde & Edgy, Confident & Bold, Artistic & Theatrical, Empowering & Inclusive, Resilient & Transformative, Accessible (for GMAC line)

Brand Values

• •Individuality & Self-Expression
• •Innovation & Material Exploration
• •Craftsmanship
• •Queer Identity & Fearlessness
• •Authenticity
• •Resilience
• •Accessibility & Inclusivity (with GMAC)
• •Sustainability (emerging)

Best Practices

• •Embrace the Edge: Don't shy away from language that is bold, confident, and slightly provocative, reflecting the avant-garde nature of the designs and materials like latex.
• •Speak to Transformation and Empowerment: Use words that evoke a sense of personal evolution, strength, and the power of self-expression through fashion, aligning with collection themes like "Odyssey."
• •Highlight Artistic Craftsmanship: Emphasize the unique materials, innovative construction, and the designer's artistic vision. Words like "sculpted," "crafted," "artful," and "innovative" can be key.
• •Be Authentically Inclusive: When referencing LGBTQ+ inspirations or unisex designs, ensure the language is genuine, celebratory, and respectful, reflecting Geoffrey Mac's own identity and values.
• •Maintain a Confident, slightly Mysterious Allure: While the GMAC line is more accessible, the overall brand has a high-fashion, almost underground coolness. The copy should feel exclusive and aspirational, yet inviting to those who dare to be different. Think "vintage mixed with future."

Social Perception

Respected Innovator, Project Runway Fan Favorite & Winner, Associated with LGBTQ+ and Club Culture, High-Fashion and Niche, Talented & Artistic, Private but Passionate

Copy Examples

• •Headline: Geoffrey Mac: Define Your Own Frontier. Body: Beyond trends, beyond expectations. Discover pieces that sculpt your identity. #GeoffreyMac #FearlessFashion #ArtYouWear
• •Social Media Post (Image: A striking latex or leather piece from a collection): Unleash the icon within. Geoffrey Mac designs—where material becomes statement and fashion becomes armor. Explore the Odyssey collection. #AvantGarde #LatexArt #Empowerment
• •Product Description Snippet (for a "Jock-Jacket" from the Odyssey collection): Reimagined. Reclaimed. Revolutionary. The Odyssey Jock-Jacket: outerwear that celebrates every facet of you. Confidence, redefined. #GeoffreyMacOdyssey #FetishInspiredFashion #LGBTQPride
• •Brand Tagline Option: Geoffrey Mac: Sculpted for the Bold.
• •Email Subject Line (for new collection launch): Geoffrey Mac Unveils [Collection Name]: Your Next Transformation Awaits. Body Snippet: Inspired by [theme, e.g., resilience, self-discovery], this collection is an invitation to embrace your power.