Brand Tone

Humorous & Irreverent, Authentic & Unapologetic, Nostalgic, Relatable & Inclusive (for Gen X), Sarcastic & Satirical, Energetic & Fun

Brand Values

• •Authenticity
• •Community & Connection
• •Humor & Joy
• •Celebration of Gen X Identity
• •Nostalgia
• •Resilience
• •Philanthropy

Best Practices

• •Embrace Gen X Vernacular (Sparingly & Authentically): Use slang, cultural references, and a communication style that feels natural to Gen X, but avoid forcing it or sounding like you're trying too hard. Think "slacker," "whatever," a touch of cynicism, and a shared understanding of pre-digital life.
• •Prioritize Authenticity & Straight Talk: Gen X values honesty and can spot disingenuous marketing a mile away. Be direct, avoid excessive hype, and let the genuine humor and shared experiences shine through.
• •Inject Humor & Irreverence: Keep the tone light, witty, and don't be afraid of sarcasm or poking fun (including at yourselves and the Gen X experience).
• •Lean into Nostalgia: Regularly incorporate references to 70s, 80s, and 90s pop culture, technology, and common experiences that define Gen X. This creates an immediate connection.
• •Foster a Sense of Community & Shared Identity: Use inclusive language ("we," "us," "our generation") that makes Gen Xers feel like they are part of something special and understood. Highlight that this is *their* space.

Social Perception

Positive & Entertaining, Relevant to Gen X, A "Movement", Creators as "Friends", Skeptical but Loyal Audience (General Gen X Trait)

Copy Examples

• •Event Promotion (Humorous, Nostalgic): Remember making mixtapes and waiting for the dial-up tone? Yeah, we do too. Get ready to relive the glory days (and laugh your @$$ off about it) at the GenX Takeover Comedy Tour! We're bringing the sarcasm, the flannel (optional), and the tunes you forgot you loved. Tickets on sale now – don't be a slacker!
• •Merchandise (Authentic, Unapologetic): This isn't your kid's TikTok merch. This is for the generation that survived dial-up, questionable fashion choices, and emerged (mostly) unscathed. Wear your Gen X badge with pride. Authentic, just like you. Shop the GenX Takeover collection.
• •Social Media Engagement (Relatable, Sarcastic): Okay, Gen X, real talk: What's one thing from 'back in the day' that Millennials and Gen Z just wouldn't survive? Drop your (hilariously cynical) answers below. #GenXTakeover #TheStruggleWasReal
• •Website 'About Us' Snippet (Energetic, Community-focused): We're not a phase, we're a whole damn era! GenX Takeover is your official-unofficial clubhouse, founded by a crew of Gen Xers who decided it's our time for a takeover. Join the laughs, the memories, and the unapologetic realness. Welcome to the family.
• •Email Newsletter (Nostalgic, Humorous): Subject: Your VCR manual called, it misses you. But seriously, we've got tour updates, new merch that smells like teen spirit (not really, but it's cool), and exclusive content that'll hit you right in the feels (the funny ones). Don't miss out, unless you're too busy rewinding a cassette with a pencil.