Brand Tone

Empowering, playful, educational, and discreet

Brand Values

• •Sexual Wellness & Empowerment
• •Openness & Guilt-Free Exploration
• •Discretion & Privacy
• •Quality & Affordability
• •Customer Guidance & Support

Best Practices

• •Use language that is positive, affirming, and normalizes sexual wellness.
• •Use a touch of humor or cheeky phrasing where appropriate.
• •Ensure product descriptions and informational content are clear, easy to understand, and supportive.
• •Regularly mention discreet shipping and packaging.
• •Create a simple internal document outlining key brand phrases, words to use/avoid, and examples of on-brand vs. off-brand messaging.

Social Perception

Positive customer experiences, local brand support, trust and reliability, effective discretion, community engagement

Copy Examples

• •Headline: Your Pleasure, Your Rules. Explore Freely. Body: At Genvie, we believe everyone deserves to discover what brings them joy. Our curated collection is designed for your journey, with discreet delivery always. #GenvieGoodVibes
• •Headline: Unlock a New Level of You. Body: Ready to explore? Genvie offers thoughtfully designed pleasure toys to help you connect with your desires. Shipped privately, because your exploration is your own. #PleasurePositive
• •Headline: Psst... Your Secret's Safe With Us. 😉 Body: Dive into a world of sensation with Genvie. Quality toys, beginner-friendly guides, and packaging so discreet, only you'll know what's inside. #MyGenvieSecret
• •Headline: Good Vibes Only. And Discreet Delivery, Always. Body: Discover pleasure on your terms. Genvie makes it easy, fun, and completely private. What are you waiting for? #ExploreGenvie
• •Headline: New to This? We've Got You. Body: Your journey to self-discovery starts here. Genvie offers gentle guidance, quality products, and the utmost discretion. Let's explore together. #GenvieBeginnings