Brand Tone

Aspirational and Energetic

Brand Values

• •Health and Nutrition
• •Quality and Purity
• •Active Lifestyle
• •Natural Enjoyment
• •Convenience

Best Practices

• •Lead with the Benefit: Start copy with what the customer gains, such as "Fuel your workout," "Enjoy guilt-free," or "Get a natural energy boost," before diving into product features.
• •Use Power Words: Consistently integrate a defined list of brand keywords into the copy. Examples for Genuss Power include: Power, Energy, Natural, Pure, Fuel, Active, Quality, Delicious, Lean.
• •Maintain a Positive and Encouraging Tone: Frame messaging around positive goals and empowerment. Avoid negative language or fear-based marketing. The tone should be about achieving wellness, not just avoiding unhealthy options.
• •Keep it Clear and Concise: Especially on social media, use short, impactful sentences. Bullet points or emojis can be used to highlight key benefits quickly (e.g., ". High Protein . No Added Sugar . 100% Natural").
• •Align Visuals and Text: Ensure that the energetic and aspirational tone of the copy is always matched by high-quality, dynamic, and positive imagery. The visuals of people being active, healthy, and happy are just as important as the words.

Social Perception

a premium, trustworthy, and modern health-food company from Germany. It aims to be seen as a reliable choice for consumers who are discerning about the ingredients in their food and lead an active lifestyle.

Copy Examples

• •Fuel your ambition. Our air-dried beef jerky is packed with the protein you need to crush your goals, one delicious bite at a time. #GenussPower #ProteinSnack #NoExcuses
• •Tired of snacks full of sugar and empty promises? Make the switch to pure power. 100% natural ingredients, 0% added sugar. Discover your new favorite high-energy snack today!
• •Taste the sunshine. Our freeze-dried strawberries are pure, crispy, and bursting with natural flavor. The perfect way to add a touch of sweetness and a boost of vitamins to your yogurt, cereal, or just to enjoy straight from the bag.
• •On the move? Don't let hunger slow you down. Grab Genuss Power for a quick, easy, and powerful snack that keeps up with your adventures. #HealthySnacking #AdventureFuel
• •Unlock Your Energy Inside: The Cleanest High-Protein Snacks