Brand Tone

Informative & Educational, Trustworthy & Authentic, Inspiring & Supportive, Passionate & Progressive

Brand Values

• •Science & Efficacy
• •Quality & Purity
• •Health & Wellbeing
• •Sustainability & Responsibility
• •Education & Empowerment
• •Innovation

Best Practices

• •Prioritize Education Over Hard Selling: Focus on providing valuable, research-backed information that empowers consumers to make informed decisions. The tone should be helpful and enlightening.
• •Emphasize Transparency and Authenticity: Clearly communicate about ingredient sourcing, product formulations, and the science behind them. Acknowledge certifications like B Corp to reinforce ethical commitments.
• •Speak with Empathy and Understanding: Address the health concerns and goals of your audience directly, showing that you understand their needs and are there to support their wellness journey.
• •Maintain an Optimistic and Empowering Voice: Inspire confidence in the possibility of achieving better health. Use language that is positive, encouraging, and focuses on the benefits and freedom that good health brings.
• •Ensure Scientific Credibility: Back up claims with references to research or scientific understanding, but present this information in an accessible and easy-to-understand manner for the average consumer. Avoid overly technical jargon where possible, or explain it clearly.

Social Perception

Positive Reputation, Premium Quality, Knowledgeable Source, Community-Oriented & Ethical, Responsive Customer Service

Copy Examples

• •Headline: Fuel Your Foundation. Naturally. Body: Your body is your lifelong partner. At Genuine Health, we provide science-backed, natural supplements to nourish it from the inside out. Discover the difference pure ingredients and dedicated research can make to your daily vitality. Love how you feel, every day. Call to Action: Explore Our Formulas
• •Headline: Gut Health, Simplified. Science You Can Trust. Body: A balanced gut is key to overall wellness. Our advanced gut health probiotics are crafted with targeted strains, backed by research, to support your digestive harmony and immune health. Because when your gut feels good, you feel good. Call to Action: Shop Probiotics
• •Headline: Unlock Your Potential. Power Up With Fermented Vegan Proteins. Body: Elevate your performance and recovery with our clean, fermented vegan proteins. Formulated for optimal digestion and absorption, they provide the building blocks your body needs to thrive, whether you're an athlete or simply navigating a busy life. Pure plant power, no compromises. Call to Action: Discover Vegan Proteins
• •Headline: More Than Just Supplements. A Commitment to You and Our Planet. Body: As a certified B Corporation, our mission goes beyond crafting exceptional natural health products. We're committed to ethical sourcing, sustainable practices, and empowering you with the knowledge to take control of your health. Join a community that believes in wellness for all. Call to Action: Learn About Our B Corp Journey
• •Headline: Real Results, Genuine Relief. Move Freely Again. Body: Don't let joint discomfort hold you back. Our Fast Joint Care+ formulas, featuring innovative ingredients like BiovaFlex® natural eggshell membrane, are clinically proven to provide relief so you can get back to doing what you love, faster. Call to Action: Find Your Joint Solution