Brand Tone

Informative, Trustworthy, and Science-Oriented, with a Caring and Empowering undercurrent

Brand Values

• •Health & Wellbeing
• •Science & Efficacy
• •Purity & Quality of Ingredients
• •Transparency & Education
• •Sustainability & Ethical Responsibility
• •Innovation
• •Community Focus

Best Practices

• •Lead with Education and Benefits: Frame copy around how the product helps the customer achieve their wellness goals, explaining the science or ingredient benefits in an accessible way. Avoid overly technical jargon unless clearly defined.
• •Maintain a Confident yet Humble Voice: Be confident in the science and quality of the products, but avoid boastful or exaggerated claims. The B Corp ethos supports a more grounded and authentic tone.
• •Emphasize "Genuine" and "Natural": Consistently weave in keywords that reinforce the brand's core identity – "genuine," "natural," "pure," "nourish," "science-backed" – to build strong brand association.
• •Incorporate Storytelling & Purpose: Share the "why" behind the brand – the founder's passion, the commitment to the B Corp movement, the success stories of customers. This builds an emotional connection.
• •Be Visually and Tonally Consistent Across Platforms: Ensure that the visual elements (clean, natural, vibrant) and the informative, caring, and trustworthy tone are cohesive across the website, social media, email marketing, and packaging. For newer platforms like TikTok, adapt by showing more behind-the-scenes authenticity while still aligning with core values.

Social Perception

Reputable & High-Quality: Genuine Health is largely perceived as a trustworthy Canadian brand that offers high-quality, effective natural supplements.

Copy Examples

• •Headline: Nourish Your Core. Feel the Difference. Body: "Did you know your gut is central to your overall wellbeing? At Genuine Health, our advanced gut health probiotics are formulated with diverse, research-proven strains to help you thrive from the inside out. Because science + nature = genuine results. #GenuineWellbeing #GutScience #LoveYourGut"
• •Headline: Clean Energy. No Bloat. Pure Performance. Body: "Power your active life with Genuine Health’s fermented organic vegan proteins+. Expertly formulated for easy digestion and optimal absorption, it’s the clean fuel your body craves, without the bloat. Taste the goodness, feel the energy. #FermentedProtein #PlantPowered #GenuineFuel #NoBloat"
• •Headline: Purely Sourced. Honestly Crafted. Genuinely Better. Body: "Your health journey deserves transparency. As a proud B Corp, Genuine Health is committed to the purest natural ingredients, sustainable practices, and supplements that truly make a difference. Invest in your wellbeing, and the planet's. #BCorp #NaturalSupplements #EthicalHealth"
• •Headline: Unlock Your Potential. Every Single Day. Body: "Great health is the freedom to live fully. Genuine Health supplements are designed to nourish your body and mind – from boosting energy to supporting restful sleep. Empower your health, genuinely. Explore our range. #FeelYourBest #HolisticNourishment #GenuineHealth"
• •Headline: More Than Greens. It's Your Daily Foundation. Body: "Struggling to get all your nutrients? Our Greens+ formula is packed with 23 plant-based ingredients to help balance pH, support energy, and nourish your body at a cellular level. It’s comprehensive nutrition, simplified. #GreensPlus #SuperfoodBoost #DailyWellness"