Brand Tone

Artisanal, Passionate, and Educational

Brand Values

• •Quality & Excellence
• •Authenticity & Transparency
• •Exploration & Discovery
• •Passion & Craftsmanship

Best Practices

• •Lead with the Origin Story: Always start product descriptions and marketing messages with the unique origin of the coffee. The location, farm, and farmer are your biggest assets. This reinforces the values of authenticity and transparency.
• •Focus on Sensory Language: Use vivid, descriptive words that appeal to taste and smell. Instead of saying "tastes good," use specific flavor notes like "bright acidity," "syrupy body," or "hints of jasmine and stone fruit." This aligns with the artisanal and educational tone.
• •Educate, Don't Just Sell: Frame your copy as a source of information. Explain what "washed process" means for the flavor or why altitude matters. This positions the brand as an expert and builds customer trust.
• •Emphasize Passion and Craft: Consistently use words like "passion," "craft," "meticulous," "hand-roasted," and "small-batch." This language separates Genuine Harvest from larger, more impersonal competitors and reinforces its core identity.
• •Maintain a Refined and Clean Voice: Avoid slang, excessive exclamation points, or overly casual language. The tone should mirror the premium nature of the product knowledgeable, confident, and respectful of the coffee and the customer.

Social Perception

premium, trustworthy, and expert source for coffee connoisseurs

Copy Examples

• •Beyond the Daily Grind. Discover the Craft of True, Single-Origin Coffee.
• •From the high-altitude farms of Huehuetenango, Guatemala, comes a coffee that tells a story. Each bean is hand-picked and meticulously processed to unlock vibrant notes of citrus and dark chocolate. This isn't just coffee; it's a genuine taste of origin.
• •Just Roasted: Your Next Favorite Coffee from Ethiopia is Here.
• •Our journey started with a simple belief: coffee should be an experience, not just a routine. At Genuine Harvest, we connect you to the world's most dedicated farmers and the exceptional coffees they produce. We're passionate about the process, the people, and the perfect cup.
• •Tired of bitter, boring coffee? You deserve better. We source and roast only the top 1% of specialty coffee beans from around the world. Taste the difference quality makes. Shop Genuine Harvest Now. #SpecialtyCoffee #SingleOrigin #ArtisanCoffee