Brand Tone

aspirational, mysterious, and sophisticated, with a refined and curated voice that lets the product's intricate design speak for itself.

Brand Values

• •Artisanship and Quality
• •Uniqueness and Individuality
• •Intrigue and Storytelling
• •Subtle Sophistication

Best Practices

• •Prioritize Visual Storytelling: Complement stunning visuals with descriptive and evocative language that enhances product aesthetics and narrative.
• •Maintain a Refined and Minimalist Vocabulary: Avoid slang or overly casual phrases, opting for a sophisticated, direct, and curated tone.
• •Focus on the 'Why,' Not Just the 'What': Frame products within a larger narrative or aspirational context, explaining their allure and story.
• •Emphasize Quality and Craftsmanship: Consistently highlight material quality and artistic detail to reinforce core values.
• •Create a Sense of Exclusivity and Discovery: Use language that positions products as unique discoveries or valuable collections for a discerning audience.

Social Perception

Positive, seen as a source for high-quality, beautifully designed, unique gifts, particularly appreciated by collectors and enthusiasts for artistic nature. Some feedback indicates readability challenges for darker-themed cards in low light.

Copy Examples

• •Deal a hand of history. Our latest collection is an homage to the artistry and ambition of the world's great empires. Each card is a masterpiece of intricate, hand-drawn detail, capturing the legacy of civilizations that shaped our world. Hold history in your hands.
• •Your journey's companion. Crafted from full-grain leather that tells its own story over time, this is more than a bag—it's a testament to adventures past and those yet to come. Built for the discerning traveler.
• •The Fae are not just stories. They are a court of light and shadow, now captured in a deck of 52 cards. Discover the Seelie and Unseelie in stunning, hand-drawn detail. #GentSupplyCo #PlayingCards #CreaturesOfTheFae
• •Gifts that are anything but ordinary. Explore our curated selection of unique items for the modern gentleman and discerning collector. Find the unforgettable.
• •A Glimpse into the Mythical... | The New Collection is Here