Brand Tone

accessible, helpful, and quality-conscious

Brand Values

• •Value for Money
• •Quality
• •Customer Service
• •Accessibility/Inclusivity
• •Tradition & Modernity

Best Practices

• •Emphasize Value & Quality Together: Always balance mentions of competitive pricing with assurances of good quality and craftsmanship. Avoid language that makes the products sound 'cheap' in a negative way; instead, focus on 'smart,' 'value,' or 'accessible quality.'
• •Be Helpful and Solution-Oriented: Frame product descriptions and advice around solving the customer's needs (e.g., 'Need a suit for a last-minute event?' 'Unsure about Black Tie etiquette?'). Offer clear guidance.
• •Maintain an Accessible and Welcoming Voice: Use clear, straightforward language. While the products are often for formal occasions, the tone should remain approachable and not elitist, welcoming everyone from students to seasoned professionals.
• •Highlight Expertise and Service: Casually mention the knowledge of the staff and the brand's experience in men's fashion to build trust and convey authority without being condescending.
• •Be Consistent Across Platforms: Ensure the tone used on the website (product descriptions, 'About Us' page) aligns with social media posts, customer service interactions, and any advertising materials. This reinforces brand identity.

Social Perception

The brand is perceived as a reliable source for formal wear for various occasions, from galas to business needs, with a high satisfaction rate among those who have made purchases.

Copy Examples

• •Headline: Look Sharp, Spend Smart: Your Perfect Suit Awaits at GENTS.nl. Body: "Need to impress without breaking the bank? At GENTS.nl, we believe every man deserves to look his best. Discover our wide range of quality suits, tuxedos, and shirts at prices that make sense. Style, quality, and value – that's the GENTS promise."
• •Headline: Gala Night? Wedding Day? We've Got You Covered. Body: "From timeless tuxedos to modern wedding suits, find your ideal formal wear with ease at GENTS.nl. Our experts are ready to help you navigate dress codes and find the perfect fit, ensuring you step out in confidence. Visit us online or in-store!"
• •Headline: The GENTS Standard: Premium Quality, Approachable Prices. Body: "We started by outfitting students and grew into the Netherlands' go-to for men's formal wear. How? By offering exceptional quality, from fabric to fit, without the hefty price tag. Experience the GENTS difference today."
• •Headline: Effortless Style, Delivered: Your New Favorite Shirt is Just a Click Away. Body: "Busy schedule? Shop our collection of stylish and non-iron shirts online at GENTS.nl. Great fit, lasting quality, and hassle-free shopping. Because looking good should be easy."
• •Headline: Not Sure About Your Size or Style? Our GENTS Team is Here to Help! Body: "Finding the perfect suit can be daunting, but it doesn't have to be. Our friendly and knowledgeable staff in every GENTS store are passionate about helping you find exactly what you need, ensuring you leave looking and feeling like a true gentleman."