Brand Tone

sophisticated, classic, quality-conscious, and personally attentive

Brand Values

• •Quality and Craftsmanship
• •Personal Service & Attention
• •Heritage and Family
• •Style and Elegance
• •Innovation and Future-Forward Thinking
• •Trust and Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (sophisticated, classic, personally attentive), key messaging points, preferred terminology (e.g., "gentleman," "refined," "curated collection"), and a "do not use" list. This ensures everyone writing for the brand is aligned.
• •Focus on "The Gentleman": Consistently address the target audience with respect and an understanding of their appreciation for quality, style, and personal service. The language should reflect their aspirations and values.
• •Highlight Heritage and Expertise: Weave in the brand's long-standing history (since 1984) and family involvement to build trust and underscore experience in men's fashion.
• •Balance Classic and Modern: While the core is classic and sophisticated, ensure the language on platforms like TikTok is adapted to be more engaging and contemporary without losing the essence of quality and style.
• •Emphasize the In-Store & Online Experience Parity: Consistently communicate the commitment to providing the same level of luxury, personal attention, and curated offerings online as customers would find in the physical store.

Social Perception

Within Oud-Beijerland, Gentlemen Mode is perceived as a successful, long-established business catering to a higher market segment, known for quality. The brand's curated social media presence aims to project an image of quality, style, and excellent service.

Copy Examples

• •Website Banner (New Collection): Timeless Craftsmanship, Modern Edge. Discover the Fall/Winter '25 collection – where enduring style meets contemporary design. Experience the Gentlemen Mode difference.
• •Instagram Post (Highlighting a Brand): Immerse yourself in the unparalleled quality of [Brand Name]. Each piece, a testament to Italian artistry and refined taste. Available now at Gentlemen Mode – online and in our Oud-Beijerland store.
• •Facebook Ad (Promoting Personal Styling): Beyond the Rack: A Wardrobe Tailored to You. At Gentlemen Mode, personal attention is our promise. Visit us for a styling consultation and let us curate a look that speaks your language. Book your appointment today.
• •Email Newsletter Subject Line (Sale Event): An Exclusive Invitation: The Gentlemen Mode Seasonal Selection
• •TikTok Video Caption (Quick Style Tip): Elevate your everyday. One key piece is all it takes. What's your go-to for instant style? #GentlemenMode #StyleHack #MensFashion