Brand Tone

aspirational, sophisticated, and passionate

Brand Values

• •Celebrating Men's Character
• •Quality and Craftsmanship
• •Elevating Experiences
• •Purposeful Luxury
• •Inspiring Confidence
• •Passion and Connection
• •The Art of Giving

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of listing product features, describe the experience the product enables. Write about the feeling of a perfect golf swing or the satisfaction of a well-made cocktail. This storytelling approach builds an emotional connection.
• •Use Aspirational and Evocative Language: Employ strong, sophisticated adjectives like "refined," "meticulous," "precision-crafted," and "extraordinary." This reinforces the brand's premium positioning.
• •Maintain a Consistent Voice Across All Platforms: The sophisticated tone on the website should be reflected in the captions on Instagram and the copy in email newsletters. This builds trust and brand recognition.
• •Speak Directly to the Target Persona: Address the values of the intended customer —a man who appreciates quality, legacy, and passion. The copy should make him feel understood and respected.
• •Ensure Visuals and Copy are Aligned: The high-quality, clean aesthetic of the brand's photography should be matched by equally polished and refined copy. The two elements work together to create a cohesive and powerful brand identity.

Social Perception

Gentlemen Made is perceived as a high-end, niche brand for the modern man. Its visual identity is clean, masculine, and focused on high-quality product photography and lifestyle shots. The brand appeals to consumers looking for curated, quality goods that align with a sophisticated and passion-driven lifestyle, with appreciation for aesthetic and product quality.

Copy Examples

• •Email Subject Line: An Invitation to Elevate the Everyday.
• •Instagram Post Caption (Image of cocktail smoker): It's more than a drink. It's a ritual. The aroma of smoked oak, the weight of the glass, the quiet satisfaction of a perfectly crafted cocktail. This is the moment you've earned. #GentlemenMade #CocktailHour #Craftsmanship
• •Website Banner (Golf accessories): The Drive for Excellence. Precision-crafted tools for the discerning golfer. On the green, as in life, every detail matters.
• •Product Description (Crystal Clear Ice Mold): Transform your home bar into a sanctuary of sophistication. Our Crystal Clear Ice Mold produces flawless, slow-melting spheres that chill your finest spirits without dilution. Because a drink worth having is a drink worth perfecting.
• •Facebook Ad Headline: Gifts That Honor His Character. For the man who leads, provides, and inspires, discover the craftsmanship of Gentlemen Made.