Brand Tone

caring, informative, empowering, and reassuring

Brand Values

• •Health and Safety
• •Effectiveness and Comfort
• •Organic and Eco-Friendly
• •Empowerment and Education
• •Social Responsibility
• •Innovation
• •Quality and Trust

Best Practices

• •Prioritize Empathy and Understanding: Always write from a place of understanding the user's needs and potential discomforts associated with menstruation. Use reassuring and supportive language.
• •Educate and Empower: Frame copy not just around product features, but also around educating the audience about menstrual health and empowering them to make informed choices. Share knowledge openly.
• •Highlight Health and Safety Benefits: Consistently emphasize the organic, hypoallergenic, and chemical-free nature of the products, linking these features to tangible benefits like reduced irritation and enhanced well-being.
• •Maintain a Positive and Normalizing Stance: Discuss periods openly and positively, helping to destigmatize menstruation. Use empowering language that encourages confidence.
• •Be Authentic and Transparent: Share the brand's story, mission, and values. Be clear about ingredients and certifications to build trust and reinforce the commitment to quality and safety.

Social Perception

Customers generally perceive Gentle Day very positively. Reviews frequently highlight the comfort of the products, especially for sensitive skin, and their effectiveness in preventing irritation and leaks. The anion strip is often mentioned as a beneficial feature for reducing odor and discomfort. Users express trust in the brand due to its organic and chemical-free nature. Many customers state they have switched from other brands and would not go back. The brand is seen as a provider of high-quality, reliable, and health-conscious menstrual care. The founder's personal story and the brand's mission to educate and support women also contribute to a positive perception.

Copy Examples

• •Headline: Your Period, Reimagined. Experience the Gentle Day Difference. Body: Tired of irritation and discomfort? Our certified organic, hypoallergenic pads and tampons are designed by women, for women, to bring you ultimate comfort and peace of mind. #TameYourPeriod with care you can trust.
• •Headline: Gentle on You, Gentle on the Planet. Body: Choose a period that’s kind to your body and the Earth. Gentle Day offers innovative, eco-friendly menstrual care made with organic cotton and sustainable practices. Feel good, naturally.
• •Headline: Finally, Period Peace. Body: Say goodbye to leaks, odor, and discomfort with our patented FAR-IR Anion strip technology. Gentle Day products are clinically proven to be non-irritating, so you can embrace your cycle with confidence. Discover your most comfortable period yet.
• •Headline: More Than Just Products. It's a Movement. Body: At Gentle Day, we believe in empowering every cycle. That's why we're dedicated to menstrual health education and supporting women in need. Join a community that cares. Your purchase makes a difference.
• •Headline: Sensitive Skin? We've Got You Covered. Body: No more compromises. Our fragrance-free, toxin-free, and pH-balanced menstrual products are dermatologist-tested and certified to be gentle on even the most sensitive skin. Experience the soothing relief of Gentle Day.