Brand Tone

Nurturing & Caring, Natural & Pure, Empowering & Reassuring, Informative & Trustworthy, Elegant & Delicate

Brand Values

• •Natural Purity
• •Effectiveness & Quality
• •Gentleness
• •Customer Well-being & Confidence
• •Tradition & Heritage
• •Cruelty-Free
• •Transparency (aspired)

Best Practices

• •Emphasize "Gentle" and "Natural": Consistently use words like "gentle," "natural," "pure," "organic," "soothing," and "nurturing" to reinforce the core product attributes and caring aspect of the brand.
• •Adopt a "Pro-Ageing" Stance: Frame messages around celebrating mature skin and enhancing its natural beauty and glow, rather than solely focusing on fighting or reversing aging. Use empowering language that promotes confidence at any age.
• •Highlight Key Ingredients & Origin: Frequently mention "Bulgarian Rose Oil," "Rose Valley," and other specific natural ingredients to build on the brand's unique selling proposition and heritage.
• •Maintain a Warm, Empathetic, and Slightly Elegant Voice: Write as if offering trusted advice from one woman to another. Keep the language clear, but with a touch of sophistication that reflects the quality of the ingredients and the rose imagery. Avoid overly technical jargon unless explaining a specific scientific backing (like "biotechnology" or "clinically proven"), and even then, explain its benefit in simple terms.
• •Incorporate Trust-Building Elements: Subtly weave in phrases like "family-owned," "made by women for women," "cruelty-free," and "backed by science" where appropriate to build credibility and connection with the audience’s values.

Social Perception

Positive (among direct customers), Mixed (broader online view), Niche Appeal

Copy Examples

• •Headline: Embrace Your Radiance, Naturally. Body: Discover the gentle power of Bulgarian Rose. Our Rose Youth Elixir, crafted with nature's finest organic ingredients and a touch of science, nurtures mature skin to reveal its true, vibrant glow. Feel confident, feel beautiful, at every age.
• •Social Media Post: Image: Elegant flatlay of the Prebiotic Moisturising Cream with fresh rose petals. Caption: Your skin deserves the purest care. Our Prebiotic Moisturising Cream blends ancient tradition with modern biotechnology to hydrate, balance, and protect. Gentle, effective, and always cruelty-free. Love the skin you're in. ✨ #GentleAndRose #NaturalSkincare #RoseOil #HealthySkin #ProAgeing
• •Product Description Snippet (for a cleanser): Wash away the day, not your skin's natural defenses. Our Microbiome Friendly Hydrating Cleanser, infused with soothing rose water, gently purifies while respecting your skin’s delicate balance. Experience a clean that’s both deep and lovingly gentle.
• •Email Subject Line: A Little Bottle of Bulgarian Sunshine for Your Skin 🌹 Body Snippet: Hello [Customer Name], rediscover your skin's youthful vitality with our family's cherished formulas. Made by women, for women, our organic rose oil skincare is a promise of purity and gentle, visible results.
• •Website Banner: More Than Skincare, It's a Ritual of Self-Love. Nourish your skin with the gentle embrace of Gentle & Rose. Clinically proven ingredients, organic Bulgarian rose oil, and a commitment to your timeless beauty.