Brand Tone

Enthusiastic and Magical, complemented by a Direct and Results-Oriented approach. The overall feeling is aspirational, friendly, and confident.

Brand Values

• •Efficacy and Professionalism
• •Quality and Safety
• •Social Responsibility
• •Customer-Centricity
• •Innovation

Best Practices

• •Embrace the "Magical" Lexicon: Consistently use words like "genie," "magic," "sparkle," "shine," "effortless," and "wish" to reinforce the brand's core theme. Refer to customers and staff as part of the "Genie" family.
• •Lead with Professional Expertise: Always anchor the "magic" in credibility. Remind customers that the products are "designed by professional cleaners" or "born from years of industry experience" to build trust and justify performance claims.
• •Highlight the "Why" (Social Mission): Regularly integrate the social mission into marketing messages. This is a powerful differentiator that builds an emotional connection with consumers. Frame purchases not just as a transaction, but as a contribution.
• •Maintain an Enthusiastic and Positive Tone: All copy should feel uplifting, confident, and friendly. Avoid overly technical jargon. The tone should be one of a helpful friend sharing an amazing secret, not a faceless corporation.
• •Focus on Transformation and Ease: The copy should consistently sell the result, not just the product. Emphasize the "before and after" and the time saved. Use direct, action-oriented language like "Spray, leave, and wipe" to underscore the simplicity and effectiveness of the products.

Social Perception

As a new brand, genie-clean.co.uk is perceived primarily through its marketing as a high-quality, effective, and socially conscious brand. The 'Genie' name and 'magical' language aim to convey an effortless and transformative cleaning experience, with an active focus on community building through social media and affiliate programs.

Copy Examples

• •Tired of grime that won't budge? Wish you had a magic wand for those tough stains? You do now. Our Genie Grease Be Gone, designed by professional cleaners, melts away grease effortlessly. Stop scrubbing, start sparkling. #ItsGenieClean
• •Did you know every bottle of Genie Clean helps a family in need? When you choose to make your home shine, you're also bringing that sparkle to someone else's. 5% of our profits go to free cleans for those who need it most. Clean with a cause.
• •Experience a streak-free shine, every time. Our Shower and Glass Cleaner isn't just a product; it's a promise. Developed in the UK and tested by cleaning pros, it delivers a crystal-clear finish with minimal effort. Your bathroom's magic moment awaits.
• •From 'oh no' to 'oh wow' in 10 minutes. ✨ Swipe up to unleash the magic of our Clean Your Oven solution!
• •Welcome to the World of Genie! Where cleaning feels like magic. All our products are designed by cleaners, for a professional finish at home. Shop now and discover your new favorite cleaning secret.