Brand Tone

Personal & Authentic, Exclusive & Aspirational, Fan-Centric & Appreciative

Brand Values

• •Connection
• •Identity & Support
• •Quality & Authenticity
• •Collectibility

Best Practices

• •Amplify the Artist-Fan Connection: Always frame the copy around the relationship between the band and their fans. Use words like "we," "our," "together," and "your support." The products are not just items; they are symbols of a shared bond.
• •Highlight Scarcity and Exclusivity: Consistently use language that drives urgency, such as "Limited Edition," "While Supplies Last," "Final Drop," and "Collector's Item." This aligns with the business model and increases perceived value.
• •Incorporate the Members' Personalities: When possible, connect products to specific members. Whether showing them using the product or mentioning their involvement in the design, this personal touch is the brand's strongest asset.
• •Maintain a Clean and Direct Voice: The copy should be uncluttered and easy to understand, mirroring the website's minimalist aesthetic. Get straight to the point about what the product is and why a fan would want it.
• •Use High-Quality Visuals as the Foundation: The copy exists to support the visuals. Every piece of text should complement a professional photo or video of the product, ideally featuring one or more members of GENIC. The visual is what grabs attention; the copy is what seals the connection.

Social Perception

For the Fans: The brand is perceived overwhelmingly positively by its target audience—the GENIC fanbase. It is seen as the legitimate and official source for merchandise, a way to support the artists financially, and a source of excitement during new product drops. For the General Public: Outside of the J-pop and GENIC fandom, the brand has virtually no public perception. It is a niche entity catering exclusively to a pre-existing community. Key Discussion Points: Online conversations among fans revolve around the design and quality of items, the stress and excitement of securing limited products before they sell out, shipping times, and showcasing their "hauls" on social media.

Copy Examples

• •Wear the memory. The official 'GO TO THE NEXT NEW GAME' tour T-shirt is finally here. Designed with input from all seven of us, this isn't just a tee—it's a piece of our journey together. Get yours at the GENIC STORE before they're gone. #GENIC #NextNewGame
• •Feeling lucky? Our new acrylic keychains have dropped! 7 designs to collect, one for each member. Who will you get? A perfect way to keep your favorite member with you always. Shop now! Link in bio. #GENICSTORE #AtsukiMashiko #MaikiNishimoto
• •GENIChristmas 2024 is here. Cozy hoodies, festive face towels, and exclusive acrylic stands to make your holiday season bright. Limited stock available—shop the collection now and celebrate with us.
• •A special thank you to our most dedicated fans. You get 24-hour early access to the new 'GENIC VOL.1' collection. Thank you for being the reason we do what we do. Use the exclusive link inside to shop before anyone else.
• •Our new tote bag, seen here with Ryuki, is perfect for carrying your essentials (and your light stick!). Simple, stylish, and a subtle way to show your support. Available now at GENIC STORE. #RyukiKoike #GENICGoods