Brand Tone

Competitive & Driven, Professional & Polished, Engaging & Youthful, Global & Inclusive, Educational & Developmental, Community-Oriented

Brand Values

• •Excellence & Winning
• •Innovation
• •Education & Growth
• •Diversity, Equity, and Inclusion (DEI)
• •Global Connection
• •Community Building
• •Player Well-being

Best Practices

• •Segment & Adapt: Recognize that different platforms and audiences require nuanced tones. While core values remain, the expression can vary (e.g., more professional on LinkedIn/website, more casual/engaging on TikTok/Twitter).
• •Champion Core Values: Ensure all copy, regardless of platform, subtly or overtly reinforces Gen.G's key values like excellence, education, inclusivity, and global connection.
• •Empower #TigerNation: Use language that fosters a sense of belonging and pride among fans. Encourage interaction and make them feel part of the Gen.G journey.
• •Balance Competition with Community: While celebrating wins is crucial, also highlight player stories, community initiatives, and educational efforts to present a well-rounded brand.
• •Maintain Global Sensitivity: Given Gen.G's strong presence in diverse international markets (US, Korea, China), ensure all communications are culturally aware and sensitive to avoid potential misinterpretations or offense. Implement rigorous review processes for content targeting specific regions.

Social Perception

Respected Competitor, Innovative Marketer, Champion of Education & DEI, Mixed Fan Engagement, Occasional Controversy

Copy Examples

• •Headline: Victory is in Our DNA. Skill is Our Language. #TigerNation Roars. Body: From Seoul to LA, Gen.G isn't just playing the game, we're defining it. Witness the relentless pursuit of greatness. (Tone: Competitive, Driven)
• •Headline: Your Passion. Your Platform. Our Future. Body: At Gen.G, we believe esports is for everyone. Discover our latest initiatives to champion diversity and build a truly inclusive gaming world. Join us. (Tone: Inclusive, Community-Oriented)
• •Headline: Level Up Your Career: The Gen.G Academy Awaits. Body: Dream of a future in esports? Our world-class programs are designed to turn passion into profession. Learn from the best, become the next. Enroll today! (Tone: Educational, Developmental)
• •Headline: 🤯 THAT PLAY! Did you see [Player Name]'s [Game Action]? Body: Our [Team Name] squad is on FIRE! 🔥 Relive the moment and tell us your reaction below! 👇 #GenGWin #Esports (Tone: Engaging, Youthful, Celebratory)
• •Headline: More Than Just Wins. It's About Growth. Body: Gen.G is committed to developing talent, fostering community, and innovating the future of esports. This is #GrowthThroughGaming. This is Gen.G. (Tone: Values-Driven, Professional)