Brand Tone

Artistic, Creative, Playful, Whimsical, Personal, Story-driven, Sophisticated, High-Quality, Approachable, Supportive, Modern, and Forward-thinking

Brand Values

• •Craftsmanship & Quality
• •Individuality & Personal Expression
• •Creativity & Artistic Inspiration
• •Connection & Relationships
• •Playfulness & Joy
• •Innovation
• •Ethical Considerations

Best Practices

• •Embrace "Playful Sophistication": Always balance the high-end, fine jewellery aspect with the unique, joyful, and colourful elements. Use evocative language that speaks to both elegance and delight.
• •Tell the Story: Whether it’s the inspiration behind a collection (like art history or human connection) or the potential for a bespoke piece to tell a client's personal story, narrative should be woven into all communications.
• •Highlight the Artisan: Emphasize Genevieve's expertise, her art history background, the bespoke design process, and the craftsmanship involved. This builds trust and underscores the value of the pieces.
• •Be Visually Consistent: Ensure that the playful yet sophisticated tone is reflected in all imagery – bright, high-quality photos that showcase the colour and unique design details of the jewellery.
• •Engage with a Personal Touch: In customer interactions, social media replies, and even website copy, maintain an approachable, supportive, and enthusiastic voice that reflects Genevieve's passion for her craft and her clients' stories.

Social Perception

Genevieve Schwartz is perceived as an award-winning, skilled, and innovative jewellery designer. Customers appreciate the unique designs, particularly the use of colour and the "playful twist". The brand is seen as a go-to for personal, meaningful, and high-quality bespoke pieces and is associated with quality and artistry.

Copy Examples

• •More than just jewellery, it's your story, exquisitely told. Let's craft a future heirloom, infused with your unique spirit and a playful touch of colour. Begin your bespoke journey with Genevieve Schwartz.
• •Opposites attract, colours collide, and harmony is found. Discover the Watermelon Sugar collection – fine jewellery that celebrates the beautiful complexities of connection, one vibrant gemstone at a time.
• •Redefine tradition. For the man who makes his own rules, a ring that speaks his language. Explore our collection of men's engagement rings – modern heirlooms for a love that’s uniquely yours.
• •Life’s too short for ordinary. Adorn yourself with Genevieve Schwartz Jewellery – where fine craftsmanship meets a burst of playful colour, and every piece holds a whisper of a story.
• •Inspired by art, crafted with passion, designed for you. Genevieve Schwartz blends timeless elegance with a contemporary, playful spirit. Let us bring your vision to life with a bespoke piece as unique as your imagination.