Brand Tone

personal, elegant, minimalist, sophisticated, approachable, authentic, trustworthy

Brand Values

• •Handmade Craftsmanship
• •Sustainability and Ethical Sourcing
• •Minimalist & Timeless Design
• •Quality and Uniqueness

Best Practices

• •Always use language that reinforces the artisan, one-person-studio nature of the brand, using "I" and "my studio" to maintain Genevieve's personal voice.
• •Consistently mention the use of "100% recycled silver and gold" across all platforms to highlight this key value proposition.
• •Stick to a lexicon that reflects the minimalist aesthetic, using words like elegant, simple, contemporary, minimal, delicate, clean lines, subtle, and timeless.
• •Connect the designs back to their inspiration, such as nature, modern art, or geometry, to add depth and romance to the product.
• •Describe not just what the product is, but how it's made (e.g., hand-forged, pierced) and why it's special (e.g., unique, tactile, made with care).

Social Perception

The brand is perceived as highly positive, with customers praising the beauty and personal touch of products. It holds professional validation, having won awards and being featured in creative communities. Genevieve is seen as an expert and an active member of the local creative community, fostering trust and authenticity.

Copy Examples

• •Simplicity in motion. Our Double Oval Drop Pendant is a study in elegant geometry, handcrafted from 100% recycled silver. Each link is shaped and polished by hand in our Yorkshire studio to create a piece that moves with you. A quiet statement, designed for your everyday.
• •Hello [Customer Name], There's a quiet poetry in the way a fern uncurls. Inspired by the delicate patterns of the forest floor, I'm so pleased to introduce the new Fronds Collection. Each piece is handcrafted from sustainable recycled silver, designed to capture the simple, organic lines of nature. Find your own piece of wearable art—timeless, elegant, and ethically made. With warmest wishes, Genevieve
• •For the lover of subtle detail. These tiny studs are perfect for adding a touch of minimalist elegance to any look. Hand-forged from recycled sterling silver, each earring features a delicate, textured surface that catches the light beautifully. Designed and made with care in our Wakefield studio, they are a small but powerful reminder that beauty lies in the simple things. Lightweight for all-day comfort, perfect for everyday wear or as a thoughtful gift.
• •Have you ever wanted to create your own piece of jewellery? Join me, Genevieve, in my Wakefield studio for a beginner's silver wrap ring workshop. I'll guide you through the traditional techniques to design and handcraft a beautiful ring that is uniquely yours. No experience needed—just a desire to create. Limited spots available. Book your place and start your jewellery-making journey!
• •Minimal luxury, ethically crafted. Discover contemporary jewellery handmade from recycled silver and gold. Designed in Yorkshire, inspired by the beauty of simplicity.