Brand Tone

Informative & Scientific, Health-Conscious & Aspirational, Trustworthy & Quality-Focused, Direct & Benefit-Oriented

Brand Values

• •Quality & Purity
• •Scientific Backing
• •Customer Wellbeing & Health Span
• •Transparency & Trust
• •Australian Origin

Best Practices

• •Prioritize Science and Evidence: Always ground product benefit claims in scientific understanding (e.g., how NMN works on NAD+ levels), even when simplifying for broader audiences.
• •Emphasize Quality Markers Consistently: Regularly include key trust phrases like "Australian Made," "Third-Party Tested," "Pure Ingredients," and "GMP & TGA Registered Facility" in relevant communications.
• •Focus on "Health Span" not just "Anti-Ageing": While "anti-ageing" is a common term, framing benefits around "longevity," "vitality," "cellular health," and "health span" aligns with a more holistic and scientifically credible approach.
• •Be Transparent and Responsible: Include necessary disclaimers (e.g., not a substitute for medical advice, not intended to cure disease) to build trust and manage expectations, as already practiced by the brand.

Social Perception

Positive for Product Quality & Efficacy (among users), Trusted Source for Longevity Supplements, Good Customer Service & Delivery, Emerging Authority in Longevity.

Copy Examples

• •Pure, potent, and backed by science to help you thrive at every stage of life.
• •Our Berberine supplement supports healthy metabolism and vitality, crafted with the purest ingredients right here in Australia.
• •Scientifically formulated and third-party tested for purity, our NMN helps replenish vital NAD+ levels, supporting DNA repair and youthful cellular function.
• •Genetic Labs Australia offers premium, TGA-registered facility manufactured NMN, designed to boost your NAD+ and support your body’s natural vitality.
• •Third-Party Tested.