Brand Tone

empowering, motivational, friendly, confident, quality-focused

Brand Values

• •Empowerment and Self-Confidence
• •Sustainability
• •Community and Connection
• •Quality and Performance

Best Practices

• •Always connect the product back to the core value of empowerment, selling confidence and strength, not just the item itself.
• •Speak directly to the customer using "you" and "your" to frame the brand as a partner in their personal journey.
• •Maintain a motivational tone by using active, strong verbs and encouraging language that aligns with empowerment.
• •Balance emotional messaging with functional product benefits, grounding empowerment in tangible features.
• •Be transparent about sustainability efforts, sharing the brand's journey honestly to build trust.

Social Perception

Perceived as a modern and stylish activewear label, particularly within the Norwegian market. Customers frequently praise comfort and fit. The brand is desirable within the 'gymtok' community through influencer engagement. While generally positive, there is a challenge of brand confusion due to name collision with other 'Genet Collection' entities.

Copy Examples

• •Push Your Limits. Then Push a Little Further. It’s you vs. you. In the moments where you want to quit, that’s where growth happens. Our Pulse Collection is engineered to move with you, supporting you through every rep and every drop of sweat. This is more than activewear. It’s your armor. #GenetCollection #EmpowermentInMotion
• •Confidence, Woven into Every Seam. Feel the difference of activewear designed not just for performance, but for power. From our compressive, seamless fabrics to our commitment to sustainability, every piece from Genet Collection is made to make you feel unstoppable. Discover the collection that’s a catalyst for your personal growth. Shop now and get free shipping over 599 kr.
• •DEFY CONFORMITY. DISCOVER YOUR STRENGTH. Premium activewear for your personal journey.
• •VO: 'Leg day just hits different in an outfit that makes you feel strong. Genet Collection's Pulse shorts? A total game-changer. They’re super compressive, they don't budge, and honestly, I feel like I can take on anything. This is your sign to find the gear that empowers you.'
• •Subject: It’s In Our Genes. It’s In Yours, Too. Body: We started Genet Collection because we believe in breaking down barriers and chasing big dreams. We see that same fire in our community. This isn't just about looking good in the gym—it's about finding the inner strength to become who you're meant to be. Ready to join us? Explore our new arrivals.