Brand Tone

empowering, supportive, and professional

Brand Values

• •Accessibility
• •Customer Empowerment & Independence
• •Support & Reliability
• •Simplicity
• •Sustainability

Best Practices

• •Lead with empowerment, not just products, framing communications around customer benefits like energy independence, security, and savings using 'you' and 'your'.
• •Translate technical specifications into accessible, tangible benefits for the customer, simplifying complex information.
• •Consistently amplify the available support systems, such as AI chat, priority customer service, and installer assistance, to build customer confidence.
• •Maintain a reassuring tone using words that convey security, reliability, and peace of mind to address customer anxieties about significant investments.
• •Balance the 'eco' aspect with practical benefits like independence and cost savings, allowing practicality to lead the primary message while sustainability supports the decision.

Social Perception

Positive among its customer base for pricing, support, and responsiveness; legitimate within the industry through listings; however, it has limited mainstream public visibility due to a lack of significant social media presence.

Copy Examples

• •Your Power. Your Control. Your Home. Stop renting your electricity and start owning your energy future with our user-friendly DIY solar kits. Secure your independence today.
• •Thinking solar is complicated? Think again. With our 4-step process and 24/7 AI and human support, energy independence is easier than ever. Design your system for free.
• •Blackouts are a choice. Is your home prepared?
• •The Sol-Ark 12k Inverter: Power your home with confidence. Not only do you get a competitive price and free shipping, but you also get Generation Eco's priority post-sale support and a full manufacturer warranty. We're your partner in power, from purchase to peace of mind.
• •Energy independence is more affordable than you think. With our competitive prices and flexible DIY kits, you can build a system that fits your budget. Get your free custom solar design now.